NJ cupcake bakery "smackdown" and more Johnny Cupcakes drama

Food blog Second Helpings (of northern New Jersey newspaper The Record), where we first learned about the New Jersey bakery Johnny Cupcakes, (an updated website would be nice!) now compares two NJ bakeries, Sweet Avenue Bake Shop and Johnny Cupcakes in a taste test based on various criteria. Who won? Read their verdicts.

What's also interesting is that in the previous thread, Lorraine Earle, mother of Boston's Johnny Cupcakes, left a comment that kicked off a bunch of responses:

Hi. I am an officer of Johnny Cupcakes, my son's clothing line. We own the name Johnny Cupcakes and have had it trademarked for a few years now. I have contacted our attorneys to see if there is something we can do. Our customers are calling us to say that they are confused. You should have searched the name prior to opening a store with that name. Please contact me at your earliest convenience.

And then the blog's editors dissected the IP addresses of the correspondents.

We totally value all of your comments and opinions about various bakeries, including the much-hyped ones like Sprinkles and Magnolia, and we try not to take sides. Personally, I've had cupcakes that weren't that great, but I can't say I've ever had a really awful cupcake. (Have you? Tell us about it!) We link to all bakeries that primarily produce cupcakes or are known for their cupcakes, we love Cupcake Fetish and its numerous bakery writeups, all the cupcake crawls you've done, and leave it up to you to taste and try them (or form Meetups and do so en masse). But this kind of "my bakery is better than your bakery" sniping, personally, I find a bit offensive. If cities like New York and Los Angeles can sustain more and more cupcake bakeries, I'm sure there's room for plenty of them in many other cities and states. In fact, as an observer of the cupcake industry, it seems that the more, the merrier, when it comes to demand for cupcakes. We encourage you to keep eating cupcakes and finding the ones that you love best! (And, of course, to make your own and send in your photos.)


Photo from Flickr user Zesmerelda from the Chicago Bites Cupcake Crawl
Touchdown cupcake and vanilla flowered cupcake from Sensational Bites, 3751 N Southport Ave., Chicago.
reviewed on this podcast

Comments

Anonymous said…
Just wanted to say that I love your blog and how you frequently put up good posts. Keep up the great work ladies! =D
Anonymous said…
Leave Johnny Cupcake alone he is a hottie <3 A cupcake eater