And click through below to watch a video interview.
"Cupcake shop offers up sweet treats," Winnipeg Sun
Winnipeggers have a new place to go to keep their collective sweet tooth happy.
The Cupcakery, which opened May 23, features a range of cupcake treats.
The idea behind the shop came about after its founders grew tired of having to travel to other cities to visit establishments dedicated solely to cupcakes.
"We've been flying all over Canada to get them," said Derrick Godfrey, president of The Cupcakery at 439 Stradbrook Ave. in Osborne Village.
"Its popularity in Canada is really booming," he said, citing cities such as Toronto, Calgary and Vancouver as places with shops focused entirely on one type of tasty treat -- cupcakes.
The appearance of cupcake shops on popular television shows such as Sex and the City have also added to the baked good's renewed popularity in recent years, said Godfrey.
"It's a fantastic dessert," he said.
"Cupcake shop offers up sweet treats," Winnipeg Sun
Winnipeggers have a new place to go to keep their collective sweet tooth happy.
The Cupcakery, which opened May 23, features a range of cupcake treats.
The idea behind the shop came about after its founders grew tired of having to travel to other cities to visit establishments dedicated solely to cupcakes.
"We've been flying all over Canada to get them," said Derrick Godfrey, president of The Cupcakery at 439 Stradbrook Ave. in Osborne Village.
"Its popularity in Canada is really booming," he said, citing cities such as Toronto, Calgary and Vancouver as places with shops focused entirely on one type of tasty treat -- cupcakes.
The appearance of cupcake shops on popular television shows such as Sex and the City have also added to the baked good's renewed popularity in recent years, said Godfrey.
"It's a fantastic dessert," he said.
Comments
As the owner of the Winnipeg Cupcakery, we are constantly striving to make your cupcake experience as great as possible. We welcome all comments, both negative and positive. We have now been open 2 weeks, and are in the process of bringing out more specialty cakes and icing flavours to satisfy all the requests we have been getting.
We make our cakes fresh daily, hand craft our icing to ensure that you receive the best product we can posssibly deliver.
Next week we will be rolling out our Red velvet cupcake, Black Forest cupcake, mocha cupcake, and strawberry cheesecake cupcake.
We thank you all for your patronage, and look forward to serving you.
Derrick
derrick@thecupcakeryshop.com
Great job Guys!
A chocolate cupcake with vanilla icing, while classic, can so easily be made at home and knocked off by home bakers who can undercut you, that it's imperative to differentiate yourself with VERY unique product offerings.
That's my two-cent MBA suggestions! Best of luck to you!
I'd say you have a winner here.
Keep adding new varieties....and we will keep sampling.
Very moist cake and tasty icing. Nice to see the new flavors added!
Keep it up!
I am spreading the word.....you gotta go!
The icing really is the special part of these things; they use real fruit and you can taste it.
Strawberry and banana are my favourites. It tastes a bit like gelato... which is never a bad thing.
I can understand why some people might be disappointed if they were expecting more diversity in the actual cakes themselves, but I personally like the basic flavours of the cakes. I am hooked for life I think.
I tried the Cupcakery a couple of days ago, and thought it was excellent! The icing was delicious. If anything, the store was a bit plain inside, and could use some dressing up.
I have been to the Cup Cakery in Osborne twice. I think the cup cake itself is just like the cup cake you can get from any other store, there is nothing much special for the cup cake itself.
But, their icing toppings are super good, lots of different favors to choose from, and the icing is light, not too sweet and not greasy at all. For the icing part, good job guys.
My friend and I also had their specialty cup cake; the strawberry cheese cake cup cake is so good, we both enjoyed the cream cheese icing on top. The girls told us that they also have other specialty cup cake with pudding injected into the cup cake itself.
In fact, my friend likes it so much and she wanted the giant version of this as her birthday cake. I called to order a Giant Strawberry Cheese Cake Cup Cake, with banana pudding. The guy told me they only have either vanilla of chocolate cake base, so, in this case, I would get a vanilla cup cake with banana pudding injection and cream cheese icing topping, and he quoted me $50, since pudding and cream cheese topping make it a specialty giant cup cake. Seriously, I don’t mind to pay for the price if the cake is good……
Disappointedly, I don’t think the giant cup cake that we got even worth $20. The cup cake base itself was so dry, dense and hard (the irresistible cup cake from SAFEWAY is 100X softer, lighter and moist compared to the giant cut cake that we got). What they told me about the banana pudding injection, was in fact they cut the cup cake into half and have a very thin layer of pudding spread in the middle. Further more, the cream cheese icing topping was only a thin layer.
One world, really disappointed.
I have tried their product on 3 different occasions, trying to give them a fair chance. It has been disappointing every time. From talking to people, it is people that are accustomed to eating grocery store cakes that feel the cupcakery is up to par.
There are a number of great bakeries in winnipeg that bake 100% from SCRATCH, but the Cupcakery is unfortunately not one of them.
...actually, dare I say that Safeway's "Irresistible" cupcakes are better than this. And cheaper too. I shouldn't have to choose between a dozen cupcakes or a car payment.
BIG THANKS to the Cupcakery for adding to our special day, Aug. 3rd, 2008.
The price for the cupcakes seemed a bit high, but we assumed they would be worth the extra dollars.
Unfortunately, it was a really dismal experience. I bought a box and spent 3X more than I had planned and the cupcakes were, at best, mediocre.
While I love their concept, I really think they fall short of other cupcake stores in the city. I especially like Sweet Impressions which is on Tache. Who knows, maybe in a couple years, the Cupcakery will be better... only time will tell I guess.