Despite the fact that at the top of their website it still says "Orders made now are being delivered the week of 5/24," Butch Bakery had time to ink a cupcake cookbook deal, is opening a storefront and may join the ranks of Georgetown Cupcake and Vancouver's Cupcake with a cupcake reality show.
From Village Voice food blog Fork in the Road:
A mere six months after introducing the world to cupcakes for dudes, Butch Bakery has a new bun in its oven: its owner, David Arrick, tells us he's planning to open a storefront. What's more, the search and subsequent opening will be the subject of a reality show whose pilot he's about to start filming. Oh, and he's also got a deal to write a Butch Bakery cookbook for Wiley, which he hopes to have out by next Father's Day. "Everything has happened very quickly," he says, adding that he feels the bakery's been so successful because "we've filled a niche market that was unfilled before. Why do pastries have to be girly all the time?"
Although Arrick is no stranger to the fourth wall -- before he started Butch, he was an actor by trade -- he stresses that the TV show, should it be picked up, won't be "about me waking up in the morning, but "about the genesis of the business, building the business, and how I'm surviving in my first year of business."
Regardless of whether the show, which is being produced by MY-Tupelo Entertainment, ever makes it to the airwaves, Arrick says that the bakery is a go. He wants to open a storefront because his current production space isn't accessible to the public. "I don't like that," he says. "I want it to be all in one place, like other bakeries." He's scouting locations in downtown Manhattan -- the Meatpacking district, the Lower East Side, Chelsea -- "somewhere cool, something with a lot of walk-by traffic, something where it would fit in with the whole concept," which is, he says, "very industrial."
From Village Voice food blog Fork in the Road:
A mere six months after introducing the world to cupcakes for dudes, Butch Bakery has a new bun in its oven: its owner, David Arrick, tells us he's planning to open a storefront. What's more, the search and subsequent opening will be the subject of a reality show whose pilot he's about to start filming. Oh, and he's also got a deal to write a Butch Bakery cookbook for Wiley, which he hopes to have out by next Father's Day. "Everything has happened very quickly," he says, adding that he feels the bakery's been so successful because "we've filled a niche market that was unfilled before. Why do pastries have to be girly all the time?"
Although Arrick is no stranger to the fourth wall -- before he started Butch, he was an actor by trade -- he stresses that the TV show, should it be picked up, won't be "about me waking up in the morning, but "about the genesis of the business, building the business, and how I'm surviving in my first year of business."
Regardless of whether the show, which is being produced by MY-Tupelo Entertainment, ever makes it to the airwaves, Arrick says that the bakery is a go. He wants to open a storefront because his current production space isn't accessible to the public. "I don't like that," he says. "I want it to be all in one place, like other bakeries." He's scouting locations in downtown Manhattan -- the Meatpacking district, the Lower East Side, Chelsea -- "somewhere cool, something with a lot of walk-by traffic, something where it would fit in with the whole concept," which is, he says, "very industrial."
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