Press Clippings

• Entrepreneur Article about Sweet Revenge, March 2011

• "Sweet on Cupcakes," Akron Beacon Journal, July 7, 2010

• "Cupcakes take the cake," Vancouver Sun, April 7, 2010

• "Cupcake passion more than a trend," CNN, March 23, 2010

• Life & Style quote, March 22, 2010 issue

• New York Daily News, December 6, 2009

• "The Latest Entrepreneurial Fantasy Is Selling Cupcakes,"The New York Times, November 25, 2009

• "America's Best Cupcakes," Forbes Traveler, October 15, 2009

• "Ladies We Love," Ladies' Home Journal, October 14, 2009

• "Cupcake Obsession: In Search of Eternal Childhood,"Newsweek, September 24, 2009

• "Foie Gras Palates, Hot Dog Pocketbooks," Frank Bruni,The New York Times, July 18, 2009

• "The Cupcake Abides," Los Angeles Times June 3, 2009

• "On the Street of Superlatives," The New York Times, May 8, 2009

• "Food Bloggers Take SXSW," Gourmet.com, March 20, 2009

• Marie Claire Blog Crush of the Week, March 16, 2009

• "Cupcake Craze Comes to Utah," Beyond the Universe (BYU), March 11, 2009

• "Small Biz 101: How to Start a Cupcake Shop," Mainstreet, February 18, 2009

• Interview with Rachel in SXSWorld magazine, February 2009 issue (page 24)

• AirTran Airlines in-flight magazine, December 2008

• "Pint-sized Delights," Louisville Courier-Journal,November 30, 2008

• Wedding Channel wedding cupcakes Q&A, July 2008
• "Let Them Eat Cupcakes," The Daily Herald Provo, Utah March 25, 2008

• "Cupcakes at last!" The Hungry Man blog, Palm Beach Post, March 11, 2008

• "Sweet success spurs third cupcake shop," New Mexico Business Weekly, March 4, 2008

• Priceless Pick, Priceless.com, March 4, 2008

• "The Country's Best Cupcakes," MSN.com

• "Mail order cupcakes that are 'Sweet-N-Sassy'," The Review, February 29, 2008

• "Captivating blog log," Detroit Free Press, February 17, 2008

• "The Best Blogs" (Food), Real Simple, March 2008 issue

• "Why Cupcakes Take the Cake" by Rachel in Escape Adulthood magazine, Issue 3

• "Cupcake business thrive in Austin," Austin American-Statesman, January 31, 2008

• "Takes the Cake: Cupcake Mania Sweeps Manhattan," The Resident, January 23, 2008

• "Sweet Business Model Takes Off," Los Angeles Times,December 25, 2007

• Fishbowl NY blog, December 7,2007
• Orlando Sentinel mention, November 28, 2007

• Cupcakes Featured in NY Japion, Nichelle was interviewed. October 19, 2007

• Our Favorite 100 Blogs, PC Magazine,PC Magazine, 10/15/07

• "Don't Even Think of Touching That Cupcake," New York Times, September 23, 2007

• "Kids and cupcakes: It's the American way!" by Rachel Kramer Bussel, Newsday, September 23, 2007

• "A sprinkling of hysteria as Americans go crazy for cupcakes", The Independent (UK), 9/21/07

• "Cupcake bakeries cater to the kid in us," USA Today,September 19, 2007

• "The cupcake: It's small. It's portable. It's sweet." Orlando Sentinel, 6/14/07

• Food and Wine Mouthing Off blog, 4/10/07

• “Why Cupcakes are Hot,” by Rachel Kramer Bussel,Pittsburgh Post-Gazette, 4/1/07

• Seattle Weekly Voracious blog, 3/15/07

• “Creamy, dreamy cupcakes,” Arizona Republic, 3/14/07

• “Cupcakes are Back,” Daily News-Record, 1/30/07

• “City welcomes a pair of trendy cupcake cafes,” Pittsburgh Tribune-Review, 12/20/06

• Glamour beauty blog, 12/1/06

• “Cupcakes – the next generation,” National Post(Canada),10/30/06

• “Cupcakes Get Class,” The Press-Enterprise, 8/15/006

• “A bite-sized obsession,” Metro New York, 4/21/06
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• Other Media:

• Nichelle, TV appearance on Food Network's"Heavyweights", 09/29/07

• Kingsport Times-News quote
• NBC appearance, filmed at Buttercup Bake Shop

• Rachel, Panelist, Small Press Center Book Fair panel on cupcakes, 12/2/06