Cupcakes for a Cause

Third Annual Cupcakes for a Cause™:
New Yorkers Find A Sweet Way to Help Kids Affected by Cancer

New York, NY, September 12, 2006—From October 16 – October 22, 2006, leading New York City bakeries will team up with local parents and kids for the third annual Cupcakes for a Cause™ supporting children affected by cancer. Participating bakeries will sell cupcakes of all flavors, with all proceeds benefiting CancerCare for Kids®, which provides free, professional support services to over 1,000 children affected by cancer each year. Sponsors of this event include General Mills and Stride Rite.

"By buying delicious Cupcakes for a CauseTM, not only will you be indulging in a sweet treat, but you'll also be making a difference in the life of a child affected by cancer," said Dustin Hoffman, a supporter of the campaign.

“Children diagnosed with cancer, and those who have a parent or sibling with cancer, face very difficult emotional questions and concerns that most kids their age don’t have,” said Diane Blum, executive director, CancerCare. “Our oncology-trained social workers help children understand cancer, talk about their feelings and become less afraid of the disease. Cupcakes for a Cause™ is a great way to do something fun with your family while helping children affected by this devastating disease.”

“When I was first diagnosed with breast cancer, I was scared about my future and how my children would cope with my diagnosis,” said Julia Alamo of New York whose family uses the CancerCare’s for Kids® services. “The CancerCare for Kids® program has helped my entire family talk openly about my cancer. I don’t know how I would have gotten through this without them.”

The following New York City bakeries are participating by selling specially marked cupcakes:

Amy's Bread: 672 Ninth Avenue, 75 Ninth Avenue and 250 Bleecker Street
Billy's Bakery: 184 Ninth Avenue
Buttercup Bake Shop: 973 2nd Avenue and 141 W. 72nd Street
Crumbs: 1371 Third Avenue, 43 W. 42nd Street, and 321 _ Amsterdam Avenue
Little Pie Company: 243 Grand Central Terminal, 424 W. 43 Street and 407 W. 14 Street
Sugar Sweet Sunshine: 126 Rivington Street
Pasticceria Bruno: 245 Bleecker Street and 506 LaGuardia Place
Two Little Red Hens: 1552 Second Avenue and 1112 8th Avenue (Brooklyn)
Whole Foods Market: 250 7th Avenue, 4 Union Square South and 10 Columbus Circle
William Greenberg Bakery, 1100 Madison Avenue

A list of participating bakeries from other cities can be found at Parents who are interested in hosting a bake sale can also visit the website to find more information about the event and to download free materials to help them advertise their bake sale.

There are almost 250,000 women in the United States under the age of 40 currently living with breast cancer, many of whom have young children at home and don’t have the support or resources explaining the disease to their children. The CancerCare for Kids™ program provides free support services including counseling, education, referrals, and financial assistance to more than 1,000 of these families each year. Services are provided by the organization’s staff of professionally trained oncology social workers. More information about CancerCare for Kids™ services can be found at

About CancerCare
CancerCare is a national non-profit organization that provides free professional support services to anyone affected by cancer: people with cancer, caregivers, children, loved ones, and the bereaved. Headquartered in New York City, its programs—including counseling, education, financial assistance and practical help—are provided by trained oncology social workers and are completely free of charge. Founded in 1944, CancerCare now provides individual help to more than 90,000 people each year, in addition to the more than one million people who gain information and resources from its website. Find out more about CancerCare by calling 1-800-813-HOPE (4673) or at