Images via About.com
According to the New York Post, yes:
Head down to the corner of Bleecker and 11th Street on any given day, and you’re likely to find a line of some 40 people snaking around the corner, rain or shine. What are they waiting for - citizenship? Springsteen tickets? A chance to win custody of Britney’s kids?
Nope. Cupcakes - and oddly enough, not even ones with weed baked in them. We asked.
Such is the power of Magnolia Bakery, the city’s legendary mini-cake emporium, which is to baked goods what Jack Nicholson is to womanizing and Mahmoud Ahmadinejad is to ill-fitting menswear.
Only one question remains: Um, why exactly? Here’s the cold, hard truth: Magnolia’s cupcakes aren’t that good. And they’re certainly not worthy of all the hype, articles and long lines. But instead of shrinking, Magnolia’s myth is expanding: The bakery recently announced it will open an Upper West Side branch.
The problem is not exclusive to Magnolia or even baked goods...
What do you think? Do you like Magnolia's cupcakes? What about the ubiquitous buzz about Magnolia? Are you excited for a 2nd Magnolia location? Tell us in the comments or write to us.