No photos up yet on their website, but very cool. See the press release here.
America's new favorite indulgence is the cupcake! Right on trend with the skyrocketing popularity of the sweet bakery treat, Action Products International Inc. (NASDAQ: APII) has gone Crazy for Cupcakes(TM) and is introducing an all-new line of customizable cupcakes and unique accessories that are both safe, and fun, for kids age 3 and up.
"From cupcake specialty bakeries opening around the country, to daily blogs and newspaper articles, there is no denying America is Crazy for Cupcakes(TM)," said Ron Kaplan, CEO of Action Products International, Inc. "There is just something about a cupcake that is innately fun for kids of all ages; and, we really think we've captured that sensation in the Crazy for Cupcakes(TM) line. Kids will be able to express themselves using a variety of mix n' match pieces creating dozens of colorful combinations."
At the launch of the line, two batches of cupcakes will be available for consumers to choose from. Batch One includes the sweet flavors of Starbright Lemon Drop, Purple Berry Patch, and Sweet Chocolate Sundae to mix n' match. Batch Two includes the delightful Berry Blue Sky, Pink Limeade, and Choco-Peanut Criss-Cross flavors to customize. Each batch includes three, four-part scented cupcakes.
Also available at launch will be the Crazy for Cupcakes Accessory Sets to complete the cupcake celebration. The Cupcake Carrier(TM) is perfect for taking those tantalizing treats on the road and, as a special bonus, includes three cupcakes. The Party Play Set(TM) includes cupcake themed plates and a tablecloth designed to be the ultimate complement to any cupcake party. Also available is the Tippy Toppers Play Set(TM) featuring seven adorable decorative toppers for any occasion.
America's new favorite indulgence is the cupcake! Right on trend with the skyrocketing popularity of the sweet bakery treat, Action Products International Inc. (NASDAQ: APII) has gone Crazy for Cupcakes(TM) and is introducing an all-new line of customizable cupcakes and unique accessories that are both safe, and fun, for kids age 3 and up.
"From cupcake specialty bakeries opening around the country, to daily blogs and newspaper articles, there is no denying America is Crazy for Cupcakes(TM)," said Ron Kaplan, CEO of Action Products International, Inc. "There is just something about a cupcake that is innately fun for kids of all ages; and, we really think we've captured that sensation in the Crazy for Cupcakes(TM) line. Kids will be able to express themselves using a variety of mix n' match pieces creating dozens of colorful combinations."
At the launch of the line, two batches of cupcakes will be available for consumers to choose from. Batch One includes the sweet flavors of Starbright Lemon Drop, Purple Berry Patch, and Sweet Chocolate Sundae to mix n' match. Batch Two includes the delightful Berry Blue Sky, Pink Limeade, and Choco-Peanut Criss-Cross flavors to customize. Each batch includes three, four-part scented cupcakes.
Also available at launch will be the Crazy for Cupcakes Accessory Sets to complete the cupcake celebration. The Cupcake Carrier(TM) is perfect for taking those tantalizing treats on the road and, as a special bonus, includes three cupcakes. The Party Play Set(TM) includes cupcake themed plates and a tablecloth designed to be the ultimate complement to any cupcake party. Also available is the Tippy Toppers Play Set(TM) featuring seven adorable decorative toppers for any occasion.
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