Home Shopping Network cupcakes now for sale: an interview with Main Street Cupcakes

The Home Shopping Network mail order cupcakes we posted about yesterday are now available online, while supplies last (I think that's how it works, anyway, forgot to ask exactly how many are being shipped).

They're $29.95 plus $13.95 shipping and handling, and they don't ship to Alaska, Guam, Hawaii, Puerto Rico or the Virgin Islands.


Strawberry and pink champagne cupcakes from Main Street Cupcakes

Sarah Kalina from Hudson, Ohio's Main Street Cupcakes emailed us about how this cupcake deal came about.

How long will you be selling cupcakes on Home Shopping Network?

We have been working with HSN to launch our gourmet cupcakes on air and on HSN.com for the past six months. We hope this is a long lasting relationship between our two brands.

How did you select which flavors you'd be offering?

HSN wanted some of our best selling and most creative flavors. At the same time we designed a couple "collections" just for them such as the Summer Collection of Cupcakes which includes Pink Lemonade, Root Beer Float and Mojito. Three flavors that are perfect compliments to any fun in the sun that people have planned over the summer months.

Who do you hope to reach via Home Shopping Network?

We hope to reach more consumers globally by teaming up with HSN.

What is the #1 thing you want viewers to know about your cupcakes?

I think our customers can best answer that question, we continually hear that our menu boasts "unparalleled recipe creativity." By expanding our business in this fashion, we want "cupcakes" to be synonymous with "Main Street Cupcakes." There is a Main St. in every town, and Main Street Cupcakes can now be shipped to every town with ease because of this partnership with HSN.

How does the shipping work? Do you do shipping outside of HSN?

All orders of Main Street Cupcakes will be drop shipped directly from our facilities in Hudson, Ohio. They will be sent with dry ice and shipped two day by UPS. We offer the same option for any customer who comes into our bakery, or if they call in directly for an order. Plus, by popular demand we still offer our fun "ship kits." We ship the cupcakes naked without the butter-cream frosting, and we put all of the frosting and garnishes on the side for at home FUN application.

How did this cupcake deal come about?

We met the buyers from HSN at a food show on the west coast in January.


Carrot cake cupcakes from Main Street Cupcakes

Can you share more about your upcoming HSN cupcake selling plans?

Main Street Cupcakes will be launching as a new Brand on HSN both live on air (the latest date that we've been given is July 24th!) and HSN.com (any day now!). Our Director of Public Relations will be representing Main Street Cupcakes live on air where she will sell themed collections that fit the seasons and holidays. Then HSN.com will continually sell a variety of flavors by the dozen. The initial flavors that we are launching on HSN.com will be Marshmallow Fluff Cupcake, Pink Champagne & Strawberries, White Chocolate Key-lime, Classic Chocolate, Original Almond Cupcake, Carrot Cake with cream cheese frosting, Mint Chocolate Chip, Red Velvet, and Classic Vanilla.

What else is new at Main Street Cupcakes?

Lots is happening at Main Street Cupcakes. In addition to the busy days where we pump out no less than thousands of cupcakes, HSN has been keeping us very busy and the anticipation of the launch has created a lot of excitement for our local community. Another new piece of information is Main Street Cupcakes has been selling its gourmet butter-cream since January. We launched it at the food show. We are selling Chocolate, Vanilla, Champagne and Strawberry buttercream frostings in 16 oz. jars.

Learn more at the official Main Street Cupcakes website.


Mint chocolate cupcakes from Main Street Cupcakes

Comments

Mel said…
ohh these look really good. Rachel- are you going to do a taste test and post it?
Joy Pat said…
I'm not a "sweet food" lover, but "cupcakes" is an exemption. I really love them! By the way, may I know what is your bestselling cupcakes 'coz I want to specialize in baking them. Thanks!

http://www.wwhow.com/