This is also what Isabelle English told me via email; we'll update as soon as we know more.
From a New York magazine interview with Todd English:
You’re opening a cupcake shop in Boston with your 16-year-old daughter, Isabelle. Is she an aspiring restaurateur?
We thought it would be good for her college application, good for her self-esteem. She really has done everything: the layout of the shop, logos, the name—CurlyCakes, because we always kid her about her curly hair. We’re thinking about savory cupcakes for winter, like a corn cupcake, and you cut it open and put chili and avocado, with a sour-cream frosting. We’re looking hopefully mid- or late December. By Christmas.
From a New York magazine interview with Todd English:
You’re opening a cupcake shop in Boston with your 16-year-old daughter, Isabelle. Is she an aspiring restaurateur?
We thought it would be good for her college application, good for her self-esteem. She really has done everything: the layout of the shop, logos, the name—CurlyCakes, because we always kid her about her curly hair. We’re thinking about savory cupcakes for winter, like a corn cupcake, and you cut it open and put chili and avocado, with a sour-cream frosting. We’re looking hopefully mid- or late December. By Christmas.
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