From Talking Retail:
Available from mid-January Betty Crocker Chocolate Fudge Cupcakes Mix includes all the elements consumers need to make delicious cupcakes: including cake mix, icing, sprinkles and 12 cupcake cases.
Ed Culf, Marketing Director at General Mills UK, says: "Cupcakes are currently very in vogue and, as a product offering, last year experienced exceptional growth of 47%.
"There is a definite role in the category for a quality product that is appealing to adults and easy enough to prepare that the whole family can get involved."
"Betty Crocker Chocolate Fudge Cupcakes Mix offers parents a product that meets the numerous consumption occasions of the modern family," says Culf.
Available from mid-January Betty Crocker Chocolate Fudge Cupcakes Mix includes all the elements consumers need to make delicious cupcakes: including cake mix, icing, sprinkles and 12 cupcake cases.
Ed Culf, Marketing Director at General Mills UK, says: "Cupcakes are currently very in vogue and, as a product offering, last year experienced exceptional growth of 47%.
"There is a definite role in the category for a quality product that is appealing to adults and easy enough to prepare that the whole family can get involved."
"Betty Crocker Chocolate Fudge Cupcakes Mix offers parents a product that meets the numerous consumption occasions of the modern family," says Culf.
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