Thanks to Inc. for quoting our own Nichelle Stephens:
Little treats have a sugar-glazed forecast.
Bakeries, pastry shops, and bagel sellers are growing at a rate of 5 percent, according to AnythingResearch.com. Research suggests small indulgences are picking up, but big purchases such as vacations are not – although blogger and baked goods expert Nichelle Stephens, co-editor of the prominent sweets blog Cupcakes Take The Cake, says the movement is expanding into high-end-foodie territory.
"It's focused on small batches, local suppliers, seasonal ingredients, and lots of creativity when it comes to flavors and combinations," she says.
Inc. also profiled Lev Ekster and his cupcake truck and cupcake company CupcakeStop (they are now doing nationwide shipping, selling cupcakes at Limelight Marketplace in Manhattan and have a bakery coming soon to Montclair, New Jersey. This could be a new way for cupcake trucks to break in; several bakeries, like Sprinkles and Kara's Cupcakes, have gone from storefront to adding a truck, but it could be done the other way around.
From the BlackBerry in his palm, on which he'd just updated roughly 12,000 Twitter followers on the existence of a special Cinco de Mayo cupcake (lime-and-tequilla flavored Margarita), Ekster clicked open an image. "See, I just got this picture," he said. "It's the new truck design for at South Street Seaport. Whaddya think?"
It was a yellow van, adorned with the cheery, if slightly adolescent, CupcakeStop logo (appropriately enough, a cupcake wielding a Stop sign). It would be Ekster's second full-service, full-time vending truck. Pending imminent New York City health inspection, it will be ready any day to take its spot for the summer at Wall Street and the entrance of the seaport, one of the top summer tourist draws in New York City.
Also this month, a storefront at his new bakery in Montclair, New Jersey, opened to customers. His website just launched, and a new delivery truck is operational. That's two storefronts, two full-time cupcake trucks, one delivery vehicle, one website taking mail orders, and one massive bakery, all staffed by about a dozen more employees than Ekster had 12 months ago. "Everything is coming down right now and it's hard to fall asleep," Ekster said.
Little treats have a sugar-glazed forecast.
Bakeries, pastry shops, and bagel sellers are growing at a rate of 5 percent, according to AnythingResearch.com. Research suggests small indulgences are picking up, but big purchases such as vacations are not – although blogger and baked goods expert Nichelle Stephens, co-editor of the prominent sweets blog Cupcakes Take The Cake, says the movement is expanding into high-end-foodie territory.
"It's focused on small batches, local suppliers, seasonal ingredients, and lots of creativity when it comes to flavors and combinations," she says.
Inc. also profiled Lev Ekster and his cupcake truck and cupcake company CupcakeStop (they are now doing nationwide shipping, selling cupcakes at Limelight Marketplace in Manhattan and have a bakery coming soon to Montclair, New Jersey. This could be a new way for cupcake trucks to break in; several bakeries, like Sprinkles and Kara's Cupcakes, have gone from storefront to adding a truck, but it could be done the other way around.
From the BlackBerry in his palm, on which he'd just updated roughly 12,000 Twitter followers on the existence of a special Cinco de Mayo cupcake (lime-and-tequilla flavored Margarita), Ekster clicked open an image. "See, I just got this picture," he said. "It's the new truck design for at South Street Seaport. Whaddya think?"
It was a yellow van, adorned with the cheery, if slightly adolescent, CupcakeStop logo (appropriately enough, a cupcake wielding a Stop sign). It would be Ekster's second full-service, full-time vending truck. Pending imminent New York City health inspection, it will be ready any day to take its spot for the summer at Wall Street and the entrance of the seaport, one of the top summer tourist draws in New York City.
Also this month, a storefront at his new bakery in Montclair, New Jersey, opened to customers. His website just launched, and a new delivery truck is operational. That's two storefronts, two full-time cupcake trucks, one delivery vehicle, one website taking mail orders, and one massive bakery, all staffed by about a dozen more employees than Ekster had 12 months ago. "Everything is coming down right now and it's hard to fall asleep," Ekster said.
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