From NPR:
Once he finds a good parking spot, near active businesses with a lot of people walking by, Moore sets his cupcakes on the counter and opens for business.
"Then I pull out my computer and basically link up with all my social networks and let them know where I'm at and how long I'll be here," he says.
Within just a few minutes, customers are responding online, either praising that he's nearby that day or cursing that he's too far for them to travel. During a recent stop in Denver's Highlands neighborhood, John Skrabec was one of the lucky ones.
"I work around the corner," he says. "I'm always on Facebook because I use social media for my business — real estate."
The Denver Cupcake Truck sells dozens of cakes every day for $2.75 each. The goal is for the truck to bring in $1,000 a day to supplement the bakery.
Denon (left) and Sean (right) Moore have turned to social media to help sell their cupcakes out of a truck. Their goal is to bring in $1,000 a day in the truck to
Denon (left) and Sean (right) Moore have turned to social media to help sell their cupcakes out of a truck. Their goal is to bring in $1,000 a day in the truck to supplement the bakery.
To make that happen and to ensure their $25,000 investment in the truck pays off, the Moores have turned to social media. It's much cheaper than traditional advertising.
Once he finds a good parking spot, near active businesses with a lot of people walking by, Moore sets his cupcakes on the counter and opens for business.
"Then I pull out my computer and basically link up with all my social networks and let them know where I'm at and how long I'll be here," he says.
Within just a few minutes, customers are responding online, either praising that he's nearby that day or cursing that he's too far for them to travel. During a recent stop in Denver's Highlands neighborhood, John Skrabec was one of the lucky ones.
"I work around the corner," he says. "I'm always on Facebook because I use social media for my business — real estate."
The Denver Cupcake Truck sells dozens of cakes every day for $2.75 each. The goal is for the truck to bring in $1,000 a day to supplement the bakery.
Denon (left) and Sean (right) Moore have turned to social media to help sell their cupcakes out of a truck. Their goal is to bring in $1,000 a day in the truck to
Denon (left) and Sean (right) Moore have turned to social media to help sell their cupcakes out of a truck. Their goal is to bring in $1,000 a day in the truck to supplement the bakery.
To make that happen and to ensure their $25,000 investment in the truck pays off, the Moores have turned to social media. It's much cheaper than traditional advertising.
Comments