We'll soon have a more in-depth report for you on the new Magnolia Bakery that opened Saturday in Los Angeles, but for now, here are a few of the early sightings.
ethbay window writes:
I ordered a pretty vanilla cupcake with yellow frosting and a pink flower on it. Larry ordered the key lime mini cheesecake. He gave me a bite and I almost passed out - it was SO rich and good.
Diana Takes a Bite went to a preview, and didn't try a cupcake, but reports on the other items she tried and took some great photos (below) and writes:
Even though I've always been more partial to chocolate, ice cream, cookies and bar-type items when I'm craving something sweet, I could scarcely wait to sink my teeth into one of Magnolia's prized cupcake possessions. I was going to be there on opening day. I was going to be the sugar-crazed girl pounding on the door, pushing children out of the way and throwing elbows into the faces of my vanilla cupcake competitors. And I was going to be the first for once in my life. As such, I was more than a little delighted when I received an invitation to attend a special "Friends and Family Preview" hosted by owners Steve and Tyra Abrams at Magnolia last night.
I may have had another giddy, pubescent reaction.
As I walked into the bright, dusty blue and white space last night, my heart palpitating with pent-up anticipation, a strange thing happened. My eyes didn't immediately gravitate toward the tiers of pristinely frosted vanilla, chocolate and red velvet cupcakes in the corner.
I didn't want a cupcake. I wanted everything in the old fashioned bakery, but a cupcake.
The video below is from WeHo Daily.
And Los Angeles Times food blog Daily Dish reports:
The bakery on the corner of 3rd and Orlando streets is the Los Angeles outpost of a small chain that started in New York’s West Village in 1996 and is credited with starting the cupcake craze. It has been owned by Steve and Tyra Abrams since 2007. The L.A. bakery has been a year in the making, housed in what used to be a neighborhood dry cleaner. “This is a great day for former New Yorkers,” said one customer, who braved an out-the-door line that formed even before the shop opened at noon.
The new bakery is done up in mint green, black-and-white checkered floors, hanging pendant lamps, big ceiling fans (whew) and fresh flowers. In an open work area, employees frosted cupcakes, which come in more than a dozen flavors. The menu also features icebox pies, layer cakes, cheesecakes, cookies, puddings, and brownies, bars and squares.
Over the sweltering weekend, customers came in short shorts, workout gear, even on crutches. One cashier looked up from behind the counter and said, "This line is insane."
But nobody was complaining. There were free samples of banana pudding and red velvet cupcakes.
One interesting thing to note is that Magnolia Bakery has not jumped on the social networking trend like pretty much every other cupcake bakery, fledgling and major. I'm not sure if @magnoliabakery is truly theirs, their offical site links only to Facebook.com, not giving a hint as to which of the "Magnolia Bakery" listings is properly theirs, and their website is extremely bare bones (and still says LA is "coming soon" and doesn't list their Dubai location at all). Maybe when you're so famous that a tour bus used to stop at your bakery, you don't need social media, but still, I think it's a curious oversight.
I'm also curious as to whether there are any specific to Los Angeles cupcakes, since their Grand Central location has a special Grand Central chocolate disc on a cupcake complete with gold leaf.
Magnolia Bakery
8389 West 3rd Street
Los Angeles, CA 90048
323-951-0636
ethbay window writes:
I ordered a pretty vanilla cupcake with yellow frosting and a pink flower on it. Larry ordered the key lime mini cheesecake. He gave me a bite and I almost passed out - it was SO rich and good.
Diana Takes a Bite went to a preview, and didn't try a cupcake, but reports on the other items she tried and took some great photos (below) and writes:
Even though I've always been more partial to chocolate, ice cream, cookies and bar-type items when I'm craving something sweet, I could scarcely wait to sink my teeth into one of Magnolia's prized cupcake possessions. I was going to be there on opening day. I was going to be the sugar-crazed girl pounding on the door, pushing children out of the way and throwing elbows into the faces of my vanilla cupcake competitors. And I was going to be the first for once in my life. As such, I was more than a little delighted when I received an invitation to attend a special "Friends and Family Preview" hosted by owners Steve and Tyra Abrams at Magnolia last night.
I may have had another giddy, pubescent reaction.
As I walked into the bright, dusty blue and white space last night, my heart palpitating with pent-up anticipation, a strange thing happened. My eyes didn't immediately gravitate toward the tiers of pristinely frosted vanilla, chocolate and red velvet cupcakes in the corner.
I didn't want a cupcake. I wanted everything in the old fashioned bakery, but a cupcake.
The video below is from WeHo Daily.
And Los Angeles Times food blog Daily Dish reports:
The bakery on the corner of 3rd and Orlando streets is the Los Angeles outpost of a small chain that started in New York’s West Village in 1996 and is credited with starting the cupcake craze. It has been owned by Steve and Tyra Abrams since 2007. The L.A. bakery has been a year in the making, housed in what used to be a neighborhood dry cleaner. “This is a great day for former New Yorkers,” said one customer, who braved an out-the-door line that formed even before the shop opened at noon.
The new bakery is done up in mint green, black-and-white checkered floors, hanging pendant lamps, big ceiling fans (whew) and fresh flowers. In an open work area, employees frosted cupcakes, which come in more than a dozen flavors. The menu also features icebox pies, layer cakes, cheesecakes, cookies, puddings, and brownies, bars and squares.
Over the sweltering weekend, customers came in short shorts, workout gear, even on crutches. One cashier looked up from behind the counter and said, "This line is insane."
But nobody was complaining. There were free samples of banana pudding and red velvet cupcakes.
One interesting thing to note is that Magnolia Bakery has not jumped on the social networking trend like pretty much every other cupcake bakery, fledgling and major. I'm not sure if @magnoliabakery is truly theirs, their offical site links only to Facebook.com, not giving a hint as to which of the "Magnolia Bakery" listings is properly theirs, and their website is extremely bare bones (and still says LA is "coming soon" and doesn't list their Dubai location at all). Maybe when you're so famous that a tour bus used to stop at your bakery, you don't need social media, but still, I think it's a curious oversight.
I'm also curious as to whether there are any specific to Los Angeles cupcakes, since their Grand Central location has a special Grand Central chocolate disc on a cupcake complete with gold leaf.
Magnolia Bakery
8389 West 3rd Street
Los Angeles, CA 90048
323-951-0636
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