Forget the reality TV show "Cupcake Wars", the real war is over Magnolia Bakery...in Greece. Page Six reports that Magnolia Bakery owners Steve and Tyra Abrams are suing its co-founder, Jennifer Appel -- who sold her share of Magnolia in 1999 and opened the rival Buttercup Bake Shop on Second Avenue in Midtown -- claiming she deliberately helped Kotovos by handing over Magnolia's recipes and business secrets, allowing her to open an unauthorized "Magnolia Bakery" in Greece.
Read the full article over at NY Post's Page Six.
Here's my two cents: Since Jennifer Appel sold her share in Magnolia Bakery more than ten years ago, it would seem odd that she would have been required to sign a non-compete with the current owners. Also, is the name "Magnolia Bakery" protected outside of the United States?
Read the full article over at NY Post's Page Six.
Here's my two cents: Since Jennifer Appel sold her share in Magnolia Bakery more than ten years ago, it would seem odd that she would have been required to sign a non-compete with the current owners. Also, is the name "Magnolia Bakery" protected outside of the United States?
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