From Detroit Free Press:
Turkin estimates that by the end of 2012, Just Baked could have 25 to 27 stores in metro Detroit selling its sweet treats, which come in 65 flavors such as Grumpy Cake, Red Velvet and Fat Elvis. The company also recently began selling frozen two-pack versions of its cupcakes to grocery stores in Michigan and other Midwest states.
The expansion comes on the heels of new investment capital for Just Baked. Earlier this year, Turkin and her husband, Todd, sold 45% of their company to a group of top executives at Ferndale-based Garden Fresh Gourmet, including President Jack Aronson.
Sales at Just Baked have reached the $3 million to $4 million range, not bad for a company that started without a business plan. The company's average sale is half a dozen cupcakes. But Just Baked has seen increased demand for its cakes, including an order this week for a Motown-decorated cake for Jesse Jackson's 70th birthday party at the MGM Grand Detroit.
Visit justbakedshop.com for more information.
And from their Facebook page, a Halloween appropriate cupcake costume and "Our chocolate cupcake dipped in our beer ganache and topped with our 'bar mix' (pretzels, peanuts, corn nuts) and a chocolate covered potato chip."
Turkin estimates that by the end of 2012, Just Baked could have 25 to 27 stores in metro Detroit selling its sweet treats, which come in 65 flavors such as Grumpy Cake, Red Velvet and Fat Elvis. The company also recently began selling frozen two-pack versions of its cupcakes to grocery stores in Michigan and other Midwest states.
The expansion comes on the heels of new investment capital for Just Baked. Earlier this year, Turkin and her husband, Todd, sold 45% of their company to a group of top executives at Ferndale-based Garden Fresh Gourmet, including President Jack Aronson.
Sales at Just Baked have reached the $3 million to $4 million range, not bad for a company that started without a business plan. The company's average sale is half a dozen cupcakes. But Just Baked has seen increased demand for its cakes, including an order this week for a Motown-decorated cake for Jesse Jackson's 70th birthday party at the MGM Grand Detroit.
Visit justbakedshop.com for more information.
And from their Facebook page, a Halloween appropriate cupcake costume and "Our chocolate cupcake dipped in our beer ganache and topped with our 'bar mix' (pretzels, peanuts, corn nuts) and a chocolate covered potato chip."
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