I've never seen this word written on a cupcake

It's by New Paltz, New York bakery Moxie Cupcake, via their Facebook page, as part of a women's arm wrestling event, and the one below was part of a chalk art festival:

And they're part of a Cupcakes & Cocktails event tomorrow (note: we are passing on the information since it involves cupcakes, but Cupcakes Take the Cake does not endorse political candidates):
Please join Joe & Josie Eriole at

Moxie Cupcake Bakeshop
215 Main Street
New Paltz

for br>
"Cupcakes & Cocktails" br>
in support of br>
Julian Schreibman for Congress br>
Wednesday August 1, 2012
6 p.m. - 8 p.m.
A few other Moxie Cupcake cupcakes:

BFF cupcakes for National Best Friend Day (June 8th, mark your calendars for next year)

And some Coach handbag and high heel shoe cupcakes: