Swarovski crystal cupcakes at Magnolia Bakery September 6th for Fashion's Night Out and next week only

Magnolia Bakery, the bakery I'm asked most about, is launching a partnership with Swarovski next week, according to their Facebook page:
We've partnered with Swarovski to celebrate the launch of their new crystal. In honor of the newest sparkler, we'll be offering a beautiful, shimmering cupcake, available 9/10-9/16, exclusively at Bloomingdale's.

Additionally, their New York, Chicago and Los Angeles bakeries will be selling this cupcake on Thursday, September 6th, for Fashion's Night Out. The cupcake is described as a "rich chocolate cake, topped with vanilla buttercream, colorful crumbles of our red velvet cupcake and, of course, a dash of sparkle." Each cupcake is $3.50, and $1 of the cupcakes sold will go toward charities. In Los Angeles and, I believe, Chicago, that $1 will benefit Dress for Success and in New York it will benefit the The New York City AIDS Fund.

And, fittingly, with peanut butter and jelly cupcakes on our minds, it's peanut butter and jelly month at Magnolia. Visit magnoliabakery.com for more information on all their locations.


Ciasto Reynolds said…
Great marketing. Have to look closer at what Magnolia does online and learn from it... Choc-Cakes with diamonds and vanilla at $3.5- priceless ;-)
trishie said…
How pretty is that cupcake? And a very neat collaboration. Is the sparkle a sugar crystal?