Cupcake Interview: Renee Kaplan, Shaking Her Assets

Renee Kaplan and Robin Epstein are the authors of this funny new novel, Shaking Her Assets.

Name: Renee Kaplan
Age: 31
Location: New York
Occupation: tv producer & writer
URL: Shaking Her Assets

How often do you eat cupcakes?
As often as possible, and realistically, at least once a week.

What's the best thing about eating cupcakes? Total no-brainer: the frosting.

What's your favorite type of cupcake?
Vanilla cake with whipped buttercream frosting

Favorite place to get cupcakes?
Eleni's Cookies in Chelsea Market for small ones, Mary's Off Jane Street on 8th Ave for bigger ones, Mazzola's on Henry Street in Carroll Gardens for reaaly BIG ones.

How do cupcakes compare/contrast to other baked goods for you?
If the balance of frosting (lots) to cake (less) is just right,
then they are the nec plus ultra, the paragon of dessert, the platonic
ideal of yum, blablabla...

Is there any innovation you'd like to see made to the cupcake that would improve it for you?
The appeal of the cupcake is its simplicity.

Any other thoughts on the topic?
YES: they should NOT be stored refrigerated...cupcakes should always be
eaten room temperature. hate the cold, hard ones.