Philadelphia discovers cupcakes

from The Philadelphia Inquirer:

In Philadelphia, three cupcake-centric cafes have opened in the last year: Buttercup Bakery at 1709 Walnut and SoHo Bakery, a franchise of the New York original, with locations in Old City and Rittenhouse Square. Both rely on cupcakes as the main draw, and sell out of cupcakes almost every day

The simple miniature cake has morphed not only in trendiness, but in size, like its sibling, the muffin.

Today's cupcakes come in proportions that mimic Starbucks' redefinition of small, medium and large (now tall, grande and venti). At $1.50 to $2.95, the price of a cupcake now rivals a cup of coffee.

Magnolia Cafe and a few other New York bakeries launched the trend a few years ago, when they started selling nothing but the beautifully frosted creations.

Comments

Anonymous said…
Does anyone know if the BUttercup on Walnut is indeed a franchise of the one in NY? And what happened? Why have they been closed for so long?
Anonymous said…
Soho cupcakes are the best! The icing alone is to die for!!! Wonderful.
Anonymous said…
Must Try Brown Betty Cupcakes in Philadelphia - they have the BEST - Red Velvet and Buttermilk Poundcake Cupcakes are to die for. These are the best I have had so far and I tried many from NYC - you can see the Brown Betty website and you must make the trip to Philadelphia.
Anonymous said…
I have to spread the word on Brown Betty too. Wonderful cupcakes. My favorite is the Pineapple. So Good. The Red Velvet is fantastic too. The price per cupcake has gone up recently to $3/ea. now.