from The Philadelphia Inquirer:
In Philadelphia, three cupcake-centric cafes have opened in the last year: Buttercup Bakery at 1709 Walnut and SoHo Bakery, a franchise of the New York original, with locations in Old City and Rittenhouse Square. Both rely on cupcakes as the main draw, and sell out of cupcakes almost every day
The simple miniature cake has morphed not only in trendiness, but in size, like its sibling, the muffin.
Today's cupcakes come in proportions that mimic Starbucks' redefinition of small, medium and large (now tall, grande and venti). At $1.50 to $2.95, the price of a cupcake now rivals a cup of coffee.
Magnolia Cafe and a few other New York bakeries launched the trend a few years ago, when they started selling nothing but the beautifully frosted creations.
In Philadelphia, three cupcake-centric cafes have opened in the last year: Buttercup Bakery at 1709 Walnut and SoHo Bakery, a franchise of the New York original, with locations in Old City and Rittenhouse Square. Both rely on cupcakes as the main draw, and sell out of cupcakes almost every day
The simple miniature cake has morphed not only in trendiness, but in size, like its sibling, the muffin.
Today's cupcakes come in proportions that mimic Starbucks' redefinition of small, medium and large (now tall, grande and venti). At $1.50 to $2.95, the price of a cupcake now rivals a cup of coffee.
Magnolia Cafe and a few other New York bakeries launched the trend a few years ago, when they started selling nothing but the beautifully frosted creations.
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