Found this article from OC Weekly about Frosted Cupcakery in Long Beach. Click through for the beautiful photo; there's a cupcake with a cherry on top! Have been waiting ages to hear back from Frosted about taking our cupcake interview and have pretty well given up. It may never happen, but we're still happy to see cupcake shops opening up all over!
As for the reasons people now look to cupcakes—something once reserved for children’s birthday parties and church bake sales—for everything from bridal showers to adult birthday parties to, yes, even weddings, Samartan points to the size. “With a [sheet] cake, you are giving someone a portion of a bigger product,” she says. “But with cupcakes, you’re not limited to just one flavor—each person can try something different. Plus, it’s a single serving—no fork, no knife,” and, it seems, no reason to pass on dessert.
Currently, the store maintains a weekly menu of around seven flavors (such as royal white cake with vanilla buttercream—Samartan’s favorite—red velvet cake with cream cheese topped with a cherry, carrot cake with cream cheese topped with chopped walnuts, and a lemon and cream cheese cupcake) and then offers daily specials, like Thursday’s spice cake with cinnamon cream cheese, Friday’s chocolate cake with peanut butter or Saturday’s chocolate cake with chocolate gummy worms.
As for the reasons people now look to cupcakes—something once reserved for children’s birthday parties and church bake sales—for everything from bridal showers to adult birthday parties to, yes, even weddings, Samartan points to the size. “With a [sheet] cake, you are giving someone a portion of a bigger product,” she says. “But with cupcakes, you’re not limited to just one flavor—each person can try something different. Plus, it’s a single serving—no fork, no knife,” and, it seems, no reason to pass on dessert.
Currently, the store maintains a weekly menu of around seven flavors (such as royal white cake with vanilla buttercream—Samartan’s favorite—red velvet cake with cream cheese topped with a cherry, carrot cake with cream cheese topped with chopped walnuts, and a lemon and cream cheese cupcake) and then offers daily specials, like Thursday’s spice cake with cinnamon cream cheese, Friday’s chocolate cake with peanut butter or Saturday’s chocolate cake with chocolate gummy worms.
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