Look out, Los Anglenos! According to Eater LA:
Beverly Hills will soon become the center of a good old-fashioned East Coast/West Coast rap sugar war. We're tipped off that the cupcakery a reader heard was opening on Santa Monica Blvd. is in fact Upper West Side-import Crumbs Bake Shop. It's not news that another New Yorker invades LA, or even that another cupcake will make its debut, but it is news that Crumbs will open exactly .18 miles---that's two whole blocks, people---from Sprinkles, LA's first cupcake trendsetter. The offerings couldn't be more different: Sprinkles are all petit, with cute clean designs and clearly defined flavors; while Crumbs are ginormous sticky-sweet flavor bombs like Oreo, Fluffernutter and Reese's Peanut Butter Cup. We give Manhattan Pinkberry, they give us pizza, steak, Batali, and now, cupcakes. Are they trying to tell us something?
Anyone in the area (Tara?) - keep us posted!
Beverly Hills will soon become the center of a good old-fashioned East Coast/West Coast rap sugar war. We're tipped off that the cupcakery a reader heard was opening on Santa Monica Blvd. is in fact Upper West Side-import Crumbs Bake Shop. It's not news that another New Yorker invades LA, or even that another cupcake will make its debut, but it is news that Crumbs will open exactly .18 miles---that's two whole blocks, people---from Sprinkles, LA's first cupcake trendsetter. The offerings couldn't be more different: Sprinkles are all petit, with cute clean designs and clearly defined flavors; while Crumbs are ginormous sticky-sweet flavor bombs like Oreo, Fluffernutter and Reese's Peanut Butter Cup. We give Manhattan Pinkberry, they give us pizza, steak, Batali, and now, cupcakes. Are they trying to tell us something?
Anyone in the area (Tara?) - keep us posted!
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