Is Sprinkles worth the wait?

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That's what the blog LAist asked today, concluding...not so much.

I've never tried Sprinkles Cupcakes before, but I'd heard they were the cupcake shit, and I was hoping to send them to my mom for her birthday (happy birthday Mom!) as kind of a "love from LA" type of gift. So I get to the cupcake place, and lo and behold, there is a line. Out the door. 30 people deep. For CUPCAKES.

I'm just saying--really--a line?! The sad thing is, people, full disclosure: I waited. I couldn't help it. I had driven all the way out to Beverly Hills, figured out how the hell to get onto Little Santa Monica coming from the east, and I knew that after the whole line debacle I would never be back. So yes, there it is. I waited, and I bought a cupcake, and I ate it. And you know what? It was good. But no cupcake is good enough to wait 20 minutes for...sorry Sprinkles. It's just the truth.

Comments

Anonymous said…
Ugh. Sprinkles has some of the WORST cupcakes I've ever eaten. I have no clue what everyone's so crazy about; Betty Crocker is like 100x better and far cheaper.
12/18/2007 12:21 AM
Lauryl Lane said…
yeah, they're such a novelty out here but really don't taste that great. sorry to say.
12/18/2007 1:08 AM
Anonymous said…
It's all about hype. I tried their coconut cupcake, and it wasn't that great. It was dense.
12/18/2007 9:12 AM
Nanette said…
The beauty of that Sprinkles location is that you only need to walk about a block and a half to get to Crumbs, which are delicious. And I've never had to wait in line there!
12/19/2007 5:47 PM
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