photo by Anders Krusberg/The Martha Stewart Show
Article about Vanilla Bake Shop
"Let Them Eat Cupcake," Santa Monica Mirror
So, how does the owner of a bakeshop in Santa Monica get to be a guest on Martha Stewart’s weekly television event? “I was working at the shop one day, and my assistant manager came back to the office to let me know that the “Martha Stewart show was on line 1. We jumped up and down for about 20 seconds, until I answered the phone. They did research on hundreds of cupcake shops in the United States, and ours caught their eye. So, I dropped everything and flew out to New York with a bunch of cupcakes on my lap for Martha to try. Her staff asked me to be on the show to bake with her. It was thrilling, and a dream come true.”
The cupcake that Berman took to the television studio was a Meyer Lemon Raspberry Cupcake, and, although Amy was free to choose whatever she wanted to present, this item was selected because it is no secret that Stewart has a certain penchant for citrus flavors. Berman was confident of a favorable reaction. “It’s our most popular cupcake for weddings, and one of fastest selling at the shop. Its absolutely addictive!” she added.
Given that Vanilla Bake Shop offers a great variety of different baked goods, is there a customer favorite? “Our most popular would be our bite-size cupcakes we call “Cupcake Babies.” Berman told me that people like the idea that these “Babies” are smaller (of course) and are great for parties and special events. She also said that her signature Dessert Shots (chilled layer desserts such as Southern Banana Pudding, Dirt Cake, or Triple Berry Shortcake served in a disposable shot glass) do very well.
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