Thursday, July 31, 2008
Please don't name your bakery Babycakes - we have enough
photo by Flickr user princesscupcake729
A few weeks ago, the owner of Babycakes in Richmond, Virginia, wrote to us to let us know about their shop. Then I found photos by Flickr user princesscupcake729 from yet another Babycakes, this one Babycakes Cupcakes in Quincy, Massachusetts.
My take, as a cupcake blogger and observer, is this: Future bakery owners of America, do NOT name your bakery Babycakes! Sure, it's cute, and you could say cupcakes are baby cakes. But it's been done. A LOT. By my count, there are bakeries named some version of Babycakes in New York (with a branch opening soon in LA), Austin, Kansas City, Missouri, Sacramento, Richmond, Virginia, Torrance, California, and Quincy.
Readers, what do you think? Are having too many Babycakes, or whatever the next cupcakery name du jour is, confusing, or do you not care? Please note - this is not about the taste of their cupcakes, but about creating a strong identity for your bakery, which lives, yes, in your town, but also online, and is part of a larger cupcake community. I believe it's better business to make yourself unique, have a great story behind your name, have a logo, and really own your name, whatever it is. Some of the above bakeries do play on the theme of "Babycakes" (like the above Quincy Babycakes photo which has "Babycake" written across their signature cupcake) and I'm not saying it can't be done, but I think 7 (and soon to be 8) Babycakes in this country is enough.
Babycakes bakery owners - we'd love your feedback for a followup post! How'd you come up with the name Babycakes? How do you feel about the many other Babycakes bakeries that exist? Write to us at cupcakestakethecake at yahoo.com and we'll do another post next week on this topic, or leave a comment here.