Should Magnolia Bakery let you buy more than 12 cupcakes at a time?

What do you think about the downtown Magnolia Bakery's policy of imposing a maximum (12) number of cupcakes you can buy at one time?


phohto by Flickr user projectdomesticationblog

Comments

Anonymous said…
Definitely.. limiting it to 12 per person seems a little obnoxious & puts people off.
Anonymous said…
I think that it's a nice policy. It's not all about indulgence; you also need to consider one's health. I mean, 12 cupcakes is enough for the family. (I guess the normal number would be roughly 5-6.) You don't expect one person to eat 5 or 6 cupcakes at a time right? Too much of a good thing is a bad thing.
Anonymous said…
i think ultimately they only lose business. Why not just let people buy what they want and adjust the business as needed? somedays may be up and down but surely they could up the production in the day as required. I would be only thrilled to have someone walk in and clean me out. Over the course of a couple hours you could hand out buy one get ones to apologize while the batches were baking and being frosted. Obviously if this was happening alot, you'd need to produce more. If it were me in the area and I needed a few dozen for an event I couldn't ahead plan for, I'd just go somewhere else. The difference here and there is they have alot of competition. All the more reason to keep their customers happy. Generally you aren't going to have many people come in and buy 4 dozen cupcakes on the spur of the moment.
Anonymous said…
i think it is ok! if you are buying more than 12 you should order ahead!
Anonymous said…
They're not good enough to warrant buying 12 at one time. I love cupcakes and am an avid baker and I will never understand the allure of Magnolia.
Anonymous said…
It's very possible for someone to encounter a flood of unexpected visitors if they have large families that decide to drop-in while in NYC.
What about someone that may want to surprise the hospital staff that's caring for a loved one. There may must be more than 12 deserving staff members. So the need for more than one dozen cupcakes at a time is not unreasonalbe, Romina.

Of course, ordering ahead is the important point. I may not agree with limiting take-away customers to 12 cupcakes, but a business has a right to create and abide by their needed policies.
Anonymous said…
Why would you even want to buy one from Magnolia.
They are not good, just alot of hype.
Do real New Yorkers even go to Magnolia when there are so many other better bakeries around.
Anonymous said…
If I am not mistaken their Sister Bakery - Buttercup Bake Shop doesn't have a limit.
Anonymous said…
I think they limit you because they can't keep up with the demand which is obvious when you go there. I'll never know why though, they are dry and the icing is gritty. They are absolutely not worht the hype.
Anonymous said…
Their uptown location at 69th and columbus has NO limit!! You can get whatever you want;)
Anonymous said…
I feel it's a good policy. Ordering ahead is very important and gives the baker time to adjust the batch size if needed. I mean it's baking!!! It takes time to bake anything plus decorate it. Good Policy!