from NBC Los Angeles:
A Los Angeles federal judge denied a motion by a Beverly Hills bakery credited with kicking off the gourmet cupcake craze in the Southland to force a rival cupcake maker to drop the dot motif it uses in its packaging, store decor and Web site.
In the trademark infringement lawsuit filed in August in U.S. District Court, Sprinkles, a purveyor of pastries touted by Hollywood stars, accused Valley Village-based Famous Cupcakes of stealing its trademarked circle-on-a-
circle design in order to lure customers away.
According to the suit, Famous incorporates the same "modern dot" design featured on every Sprinkles cupcake in its own packaging, store and on "each and every page" of its Web site.
U.S. District Judge Percy Anderson was asked to consider a motion arguing that because Famous is apparently not fighting the complaint and has never responded to Sprinkles' attorneys, he should go ahead and order the company to drop the dot once and for all.
It's not dough Sprinkles is after -- the company wants to keep its federally trademarked concentric dots to itself.
Comments
They think they started the gourmet cupcake craze....????
I've been eating cupcakes my whole life!!!!!!!! and NEVER once a Sprinkles cupcake.