SXSW09 - Cupcake and Tea Flash Mob from Clintus McGintus on Vimeo.
Video by Clintus McGintus of one of Ariel Waldman's cupcake giveaways at SXSW last week. The cupcakes were from Sugar Mama's Bakeshop in Austin, Texas.
Here's what Reuters wrote about these fun giveaways:
No glitz, no glitter, no tables, no banners, no traditional promotions of any kind. Just a few well-placed call-outs, or tweets, to Twitter users tuned in to key words relating to the conference, and voila, a quick little crowd was formed, recalls Bliss Dake, Mighty Leaf's vice president of e-commerce and operations.
Dake and the Sugar Mama's representatives stood in front of the hotel's lobby shortly after noon and handed out an assortment of Mighty Leaf's teabags from his laptop bag and a supply of the bakery's freshly made cupcakes, served straight out of the box.
"Within like 10 minutes, 30 or 40 people came by," says Dake, whose company has been strategically working on ways to connect with potential customers on Twitter since June of 2008. "There's a new language, a new medium that's evolving."
This type of meeting, known in technology circles as a Tweet Up, represents one of the most effective ways smaller companies are using Twitter to create live buzz about their products. The Tweet Up brings Twitter users with like interests together in a physical location, putting a human face on a world better known for handles, hash tags and fast-moving tweets, the public dispatches of 140 characters or less.
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