CupcakesTaketheCake

Friday, April 03, 2009

Cupcakes At The Discovery Upfronts

Carlo's City Hall Bake Shop in Hoboken NJ Carlo's City Hall Bake Shop in Hoboken NJ

A friend of mine who writes for Paid Content alerted me to breaking cupcake news at the Discovery Upfronts and this is his report.

Buddy Valastro, the owner of Carlo's City Hall Bake Shop in Hoboken New Jersey, is getting his own reality show on TLC. Called "Cake Boss," it appears to be the pastry version of Emeril Lagasse. He was introduced at the Discovery Communications network upfront presentation today and instantly became a bigger star than the Mythbuster guys. He offered the media buyers and advertisers a range of cupcakes, which he and a crew of five added frosting to on the spot: M&M, chocolate mousse and cherry, red velvet topped with a pecan, and carefully sculpted flower frosting. I have to say, hands down the best cupcakes I've ever had: both the frosting and cake were incredibly moist and light. I could easily eat a half dozen and one is usually more than enough.


Carlo's City Hall Bake Shop in Hoboken NJ Carlo's City Hall Bake Shop in Hoboken NJ

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