This Twitpic by @devon is making the rounds on Twitter today (what some are calling "the Yelp backlash"). It's a fabulous way that Somerville, Massachusetts bakery Kickass Cupcakes is responding to review site Yelp.
This also comes after an East Bay Express article called "Yelp and the Business of Extortion 2.0," which Yelp responded to.
We checked out Kickass Cupcakes' page on Yelp and here's some of what's been said:
So I decided to go with the super chocolate (being the chocolate fan I am). I got it to go. The employee then bagged it and gave me a subtle thank you and good bye. I thought to myself, how could you be so miserable when you work around cupcakes all day...then I got home and took a bite out of the cup cake and understood. THEY SUCK. I would be miserable too if I had to work around such a horrible product.
The cake itself was dry...almost as it has been sitting there for days. The hard chocolate pieces on top of the cupcake were bland and had barely any taste and the ganache was more like something made with Crisco...let me re-phrase that....EXPIRED Crisco!!! Finally the size of it was very disappointing...though it DID take to much space in my trash can (for those who can't get the very bad joke I just said: I threw it away), it was very small for the price.
I sound bitter (not as bitter as the ganache) and I am. A 50 cent cupcake from Stop and Shop is gourmet heaven compared to this.
After seeing kickass featured on the Phantom Gourmet we thought it would be a hoot to take our 6 year old niece to Davis Square to pick out a box of cupcakes for dessert. I had the red velvet and the super chocolate and I have to say they were really disappointing. Very dry cupcakes that needed a tall glass of milk to wash them down. The frosting was wonderful. We joked we should have made our own cupcakes from a box and just bought kickass frosting.
love me some cupcakes, BUT not these.
They are WAY overpriced and leave you feeling like you ate a brick afterwards. How's that for comfort food? The cupcakes are very small for what they charge, but worse than that, they are dry and not moist at all.
The concept of the shop is fantastic, the the cupcakes do not live up to the expectation.
Change the name or change the cupcakes.
There are also some positive ones, such as Jenna C.:
As a confirmed dessert fiend, I know a good cupcake when I see one, and this is definitely where its at. My cousin split the cupcake parfait with me, and I don't want to eat anything but cupcake parfaits ever again.
I really like the chocolate cupcake, too, and the banana cream is actually heart-stoppingly good, and I usually don't go for banana cream stuff (like pies, or this strange pudding thing they used to serve in our school cafeteria).
You can, of course, read all the reviews for yourself. I highlighted them because I think it's a gusty move for Kickass Cupcakes. I'm curious how it will affect their business, and whether anyone else will follow suit.
I have written 3 reviews on Yelp, of New York City bakeries Butter Lane, Batch and Sweet Revenge, but as a consumer, I tend to mostly use it when out of town (I recommend the Yelp iPhone app.)
What do you think? Do review sites matter to you when choosing a cupcake bakery? Do you use them yourself?