The CupcakeStop cupcake truck gives a sneak peak to the public

Tomorrow at 6 pm I'm so there, with my new HD flipcam, to cover the sneak preview of the CupcakeStop cupcake truck!

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Thrillist has the details:

Treats come mini-style for $1 and traditionally plump for $2.25, and include both standards (triple chocolate, red velvet, etc) and occasional specialty items (peanut butter & jelly, black & white cookie…), with all leftovers donated to homeless shelters -- because social responsibility starts with giving sweets to guys without dental.

After 23rd St, C-Stop'll hit 14th St bet. Union Square West and 5th from 8:30-10:30pm, then 6th Ave bet. West 3rd and West 4th from 11 pm-1am.


Serious Eats got the scoop from founder Lev on cupcakes, Twitter, and more:

Have you ever been annoyed by the cupcake trend? Do you think it'll ever die? Honestly I haven't been annoyed with the trend at all. Cupcakes are a delicious and convenient treat that don't require any utensils. They can be eaten on-the-go and are perfect with coffee which I, along with probably all other law school students consume(d) a lot of.

Also, there's so many flavor possibilities that it's hard to grow annoyed with cupcakes. I think by Cupcake Stop coming out and really pushing for taste and quality, all cupcake fans will benefit. As long as the cupcakes taste good, the “trend” is here to stay in my opinion.

What non-mobile cupcakeries inspired you when you were hatching Cupcake Stop?
I've been to nearly every cupcakerie in Manhattan and a few in Brooklyn and I think after surveying all of them, I strategized by finding ways to improve on what was out there. I was lucky enough to find a chef, Manal Mady, with nearly nine years of cupcake-baking experience who can produce nearly any flavor I can think of. I've gotten so many requests for vegan cupcakes that it's caused me and Manal to start researching new recipes to accommodate these requests...

How has Twitter changed the street food scene in your eyes?
I think Twitter is absolutely amazing and ideal for mobile food vending. Not only does it allow Cupcake Stop to keep our followers informed about our trucks location, but it also allows us to announce specials, new flavors and also receive feedback from our customers in real-time. Our customers can tell us about their experience with our truck and also invite us to events they're attending where our truck is desired.

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