The New York Times is as cupcake obsessed as we are!

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The New York Times has a big story on cupcake flavors and cupcakes on Long Island! So to all the haters/"cupcakes are over"/"___ are the new cupcakes" people - read it and weep!

The article focuses on Crumbs in Woodbury, Slap-Happy Baking Company in Wantagh, My Little Cupcake in Farmingdale, and Cupcake Gourmet in Huntington.

While a certain spirit of excess characterizes Crumbs, at the two-year-old Slap-Happy Baking Company, a take-out shop in Wantagh decorated in 1950s retro style, “the beauty of the cupcake is portion control,” said Meredith Stone, the owner.

“It is just a taste of something and there’s less guilt,” she said.

Slap-Happy’s selection of a dozen different kinds of cupcakes are standard size, with an old-fashioned, homemade simplicity. “We deliberately under-decorate the cakes to make it look like your grandmother did it,” Ms. Stone said.

The lemon whip cupcake is a vanilla cake filled with a tart lemon filling and crowned with a soft, burnished swirl of meringue. Other standouts include dulce de leche, a vanilla caramel-filled cupcake topped with vanilla buttercream and more caramel; and monkey split, a banana cupcake laced with chocolate chips and covered in whipped cream, drizzled with chocolate and topped with a cherry. In keeping with the “less is more” spirit, the bakery also makes miniature versions of its larger cakes, including “cheesecake on a stick” and miniature chocolate pudding pies and carrot cakes.

At the year-old Cupcake Gourmet in Huntington, it is easy to feel like a child in a candy store. Hidden down an alleyway, the cheerful bakery cafe pops with purple and lime-green walls, heart- and star-shaped ornaments dangling from the ceiling, and sing-along music on the sound system. Amy Brady, the owner, attracts a big after-school crowd on weekdays with a menu of more than 30 kinds of cupcakes, in mini, regular, jumbo and giant sizes. There is seating for 20 at the shop.


Plus Jason Bauer, co-owner of Crumbs, is quoted as saying, "Cupcakes are now as iconic and popular as the cookie," and the other co-owner, his wife Mia Bauer, says, "To me, a cupcake should be big, overflowing and a little messy."

Cupcake tower by My Little Cupcake in Long Island
Cupcake tower photo via My Little Cupcake

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