Sprinkles Cupcakes co-founder Candace Nelson talks to our friends Patricia Handschiegel and Meghan Cleary:
Here's what Patricia wrote at Huffington Post about Candace Nelson and the Sprinkles brand:
When Candace talks about Sprinkles and its success, it's with the same cool confidence of the many women entrepreneurs and executives I've met and know. It's not cockiness but the solid knowledge of her industry and the experience she's gained as an entrepreneur. Hear her speak once, be it on the Today show or on a panel (or in this week's episode) and you're instantly learning. What's incredible is Nelson's patience in truly making Sprinkles the very best version of her vision. The recipe for the now famous cupcakes took two years in the making and it's obvious real thought went into everything about the brand, down to the signature dot that appears on its cupcakes.
When it comes to owning a category, Nelson means business.
This week, fellow entrepreneur Meghan Cleary and I got Nelson's top three tips for owning a niche as part of The New Power Girls conversational how-to video series. Shot at the gorgeous Oceana hotel in Santa Monica (with goodies from Alltop.com, Bliss, Cosabella, Sortingwithstyle.com and John Kelly chocolates), we got together with woman behind Red Velvet to find out what we all really want to know: How she did it.
And Sprinkles is doing almost-daily Twitter giveaways.
Here's what Patricia wrote at Huffington Post about Candace Nelson and the Sprinkles brand:
When Candace talks about Sprinkles and its success, it's with the same cool confidence of the many women entrepreneurs and executives I've met and know. It's not cockiness but the solid knowledge of her industry and the experience she's gained as an entrepreneur. Hear her speak once, be it on the Today show or on a panel (or in this week's episode) and you're instantly learning. What's incredible is Nelson's patience in truly making Sprinkles the very best version of her vision. The recipe for the now famous cupcakes took two years in the making and it's obvious real thought went into everything about the brand, down to the signature dot that appears on its cupcakes.
When it comes to owning a category, Nelson means business.
This week, fellow entrepreneur Meghan Cleary and I got Nelson's top three tips for owning a niche as part of The New Power Girls conversational how-to video series. Shot at the gorgeous Oceana hotel in Santa Monica (with goodies from Alltop.com, Bliss, Cosabella, Sortingwithstyle.com and John Kelly chocolates), we got together with woman behind Red Velvet to find out what we all really want to know: How she did it.
And Sprinkles is doing almost-daily Twitter giveaways.
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