Interview with Cindy Johnston of Marietta, Georgia's Cupcake Charm Bakery

Name: Cindy Johnston

Age: 45

Location: Marietta, Georgia

Occupation: Baker

URL: Pending

Email: Cupcakecharmllc (at) aol (dot) com

You bake a lot of flavors, I heard about 40, is that correct?

Yes, we actually have more flavors. I have lost count. Popular flavors, such as turtle and rocky road, are baked more often than others.

How many flavors do you offer daily?

From six to twelve flavors. Sometimes a few more.

What is your best-selling flavor or flavor combo?

Red velvet with cream cheese frosting. During this summer, we have been selling white cake with strawberry filling and strawberry buttercream frosting!

How often do you eat cupcakes?

I always taste new recipes. I usually end up eating the cupcakes without frosting.

(insert a *gasp* from your interviewer, Stacie)

What's the best thing about eating cupcakes?

They are just the right size and you can eat just the frosting first or cake and frosting together!

What's your favorite type of cupcake?

Filled cupcakes and angel food cupcakes.

How do cupcakes compare/contrast to other baked goods for you?

I like the individual size of the cupcakes.They are so cute! Perfect to have at events and serve a variety so guests can choose. Problem is they want to try all the flavors!

Is there any innovation you'd like to see made to the cupcake that would improve it for you?

Can't think of anything. Sometimes I say I wish they could bake faster.

Do you bake your own cupcakes? Or (even better) have someone who bakes them for you?

Yes I bake my own every morning and my husband is my assistant baker. We are in the kitchen together in the mornings baking. Would love to have a baker. I personally like to frost better than baking them. It's like art.

What's your first cupcake-related memory?

My mom always made cupcakes in an ice cream cone and I would take them to school. Kids thought that was the greatest! Cupcakes don't look the same now as what they did back then.

What's the most fun you've ever had with a cupcake?

Not sure I can say in this interview, ha ha!

Do you have anything else to add?

Cupcakes are fun! I love to hear customers come in and say "I don't know whether to take a picture of the cupcakes or eat them!" It's also interesting to hear everybody's favorite cupcake.

We also do birthday parties. I take kids (adults too -- I did a 20-year-old's party back in April) back in the kitchen and we make frosting and then we set up the tables for them to decorate their cupcake. The cost is $5.00 per child. I have also hosted bridal and baby showers in the store. We set a $50.00 minimum order to reserve a party.

Cupcake Charm Bakery is located at:

156 Roswell Street

Marietta, GA 30060


Open Tuesday through Friday 11 am until 6 pm

Saturday 11 am until 5 pm

Sunday and Monday closed.

Notes from the interviewer: Cindy is, by her own admission, not very Web-savvy, and is relying on her kids' help to get a website and possible blog or Facebook account. We all know how important it is to have info, pictures, prices, etc., readily available for prospective clients. CTTC hopes that Cindy is able to get that assistance she needs. Go Geek!

All images shot by our Atlanta-area cupcake fan, Brian Wible for Cupcakes Take the Cake. You can see more delicious cupcake shots by Brian here.



mister wombat said…
great interview. i'm glad you were able to get in touch with her. i'll keep looking out for more great spots. :)
Staci said…
Thanks for this interview! I live near here and can't wait to try it out!!