Cupcake bakery to open in Beijing, logo designer seeking feedback

Updated: The post has now been pulled from Typophile and Henry Hadlow (the "Henry" below) asked us to update the post as that information was not meant to be shared. If the bakery winds up opening and we get more details, we will of course post them.

And the logo designer is looking for feedback: (you'll have to go there to see the logo, that's not really the important part for us, to my mind, but that a cupcake bakery is opening in Beijing)

Hi,
Comments welcome about the attached logo. I’m particularly interested in typographic issues. It’s for a cupcake bakery to launch in Beijing later this year.

My client and I are taking inspiration from high fashion and fragrances (rather than the more usual fifties America) to create a brand we hope will be aspirational, feminine, a bit whimsical and subtly English.

The logo is a lollipop/cupcake made out of six hearts (which also combine to make a star & flower).
Cheers,
Henry

Comments