CupcakeStop a Vendy Awards finalist

I owe you a real cupcakes in the news roundup, hopefully will have time for that this weekend along with many overdue cupcake review posts. I'm way behind on the cupcakes but I will catch up.

Just wanted to share that New York cupcake truck (will every city soon have their own? seems that way!) CupcakeStop, which just introduced a tiramisu cupcake to its menu, along with cream cheese brownie and caramel apple, among others, and did a promotion with Joonbug in which it gave away 500 cupcakes, is a finalist in the Vendy Awards, dessert category.

CupcakeStop carrot cupcake photo by @lttlemisscupcake

CupcakeStop CEO Lev Ekster also spoke at the Cool Twitter Conference, reports NYConvergence:

Lev Ekster, the JD-turned-CEO of NY's first mobile cupcake truck Cupcake Stop, talked Twitter at the Cool Twitter Conference in Times Square yesterday, the eighth stop in the conference’s world tour.

Judging from the tweets which we read online about Ekster’s keynote (hashtag #ctc), his Twitter strategy was baked into his company from the get-go. He actually launched his business with the help of a publicist instead of a an ad agency; besides updating his truck’s whereabouts through Twitter, he also actively searches and follows conversations about party planning on the platform to not only find new customers but to build relationships. By offering free samples of Cupcake Stop’s creations to attendees, Ekster probably got some new fans who will now have to follow his business’s tweets (@cupcakestop) and truck for their next cupcake craving.

Watch our interview with Lev Ekster here. Our event intern Melissa Zhang also got a free cupcake from CupcakeStop this week on her birthday (you show proof of your birthday and get a freebie).

Also, Tuesday I'll be posting the September cupcake events calendar, so get your items in ASAP (by Sunday, August 30th) but also, in the meantime, I updated the RSS calendar at right. It's looking like the Chicago Cupcakes Take the Cake meetup will be Sunday, September 13th at Molly's Cupcakes, I'm just finalizing the time (probably something like 11 am or noon), and afterwards we will be heading over to visit our favorite cupcake artist Cakespy at the Renegade Craft Fair.