This cupcake photo comes from blogger Jo Soh at THE HANSEL BLOG, who writes:
I didn't know cupcakes were released in "collections" just like fashion!
At the recent Whitecard launch event at the National Museum of Singapore, I was introduced to the new season of cupcakes from Marmalade Pantry and I was especially besotted by the "Red Velvet" for its RICH RED COLOUR and its heart racing contrast against the OFF-WHITE creamy icing.
OK, OK, OK, the sugar content was responsible for some of those heart flutters too.
The cupcake itself is from The Marmalade Pantry in Singapore.
Almost every time I ask a cupcake bakery owner what their bestselling cupcake is, they say red velvet. Since it's not my personal favorite, I'm always intrigued. Is it the color? The mystery? The contrast? The taste? Red velvet lovers - what do you think?
Also, here in the south, the groom's cake is usually red velvet, but I don't know if people outside the south associate red velvet with weddings.
Perhaps because the simplicity? It's not got too many bold flavors to complicate it; it's just a nice cake, as Sara mentioned. Though people like original cupcakes, often the most requested ones are the simplest: chocolate, etc.