Food Network shoots Cupcake Wars pilot

I was waiting for official confirmation from The Food Network as to who was cast for their reality show Cupcake Wars, but of course these days it's bloggers and Tweeters who have the scoop on everything important!

Natalie Slater of Bake & Destroy posted her LA recap about being a judge on the show (along with Candace Nelson of Sprinkles Cupcakes and Jane of Sweet Lady Jane, but here's the juicy parts:

What started as a concept for a docu-series about cupcake bakeries and their turf battles had transformed into a challenge, pitting baker against baker in extraordinary circumstances… well, you’ve seen Food Network before...

So I can’t really give you details on what the show is about, and I certainly can’t (and won’t!) tell you who won but I can tell you that the contestants were Whodidily Cupcakes, Sweet E’s, Hotcakes Bakes and Two Parts Sugar. I got to share a judging table with some really amazing people (besides Candace and Jane, even!) and I got to eat, oh… 20 or so really unique cupcakes.

See more photos in Natalie of Bake & Destroy's photo set


Judges and host: Candace Nelson from Sprinkles Cupcakes, Natalie Slater of Bake & Destroy, Jane of Sweet Lady Jane and host Justin Kredible


photo by Natalie Slater of Bake & Destroy from the set of Cupcake Wars

And via iTricks comes this photo from the set:



And a Twitter search for cupcake wars came up with:







And some of the hair and makeup was done by Katie B Cosmetics

According to a press release from Whodidily Cupcakes:

Dave and Wendy Jones, Montecito residents and creators of Whodidily Cupcakes, were selected as one of the four finalists in an audition of hundreds of professional cupcake shops and bakers. Widely known as “Mr. and Mrs. Whodidily”, the Jones’ were selected based on the quality, taste and presentation of their cupcakes as well as their lovable personalities and their “underdog takes all” success story. Though their selection may not be a surprise to Whodidily’s loyal fans, it did come as a welcome surprise to the shop owners, themselves.

"I was surprised when I got a call from the show's producer," says Wendy Jones, "the fact that Food Network called us because they had already heard of our cupcakes is enough of a compliment! Making the show is just icing on the cupcake, so to speak!"

Nothing to do with the show, but since I'd never heard of Sweet Lady Jane, I thought I'd post these fancy letter cupcakes from their site:



See also: "On getting a call from the Food Network about their cupcake reality show"