AZNightbuzz.com looks at the popularity of cupcakes in Tucson, Arizona:
In the past three months, three cupcakes-only shops have opened across town.
Red Velvet Cupcakery, near the University of Arizona, was first. Then, CupCakes came to midtown at Grant and Swan roads last month. Mini's — from wedding-cake maven Jaynie Rossi — is due to open any day in the lower level of La Encantada.
So what is it about the petite pastry that people find so appealing?
"It's a luxury that anyone can afford," says Rossi, who owns Ambrosia of Tucson bakery. "You're not buying a cake for 10 people that you feel like you have to eat; you just get a little treat. It's a little bit naughty but it's not bad. You can afford it emotionally, physically and financially."
Rossi has been baking and decorating cupcake wedding cakes for about a decade. After watching people at bridal fairs sneak back to her booth again and again to swipe another cupcake, Rossi decided to plunge into the cupcake-only market.
In the past three months, three cupcakes-only shops have opened across town.
Red Velvet Cupcakery, near the University of Arizona, was first. Then, CupCakes came to midtown at Grant and Swan roads last month. Mini's — from wedding-cake maven Jaynie Rossi — is due to open any day in the lower level of La Encantada.
So what is it about the petite pastry that people find so appealing?
"It's a luxury that anyone can afford," says Rossi, who owns Ambrosia of Tucson bakery. "You're not buying a cake for 10 people that you feel like you have to eat; you just get a little treat. It's a little bit naughty but it's not bad. You can afford it emotionally, physically and financially."
Rossi has been baking and decorating cupcake wedding cakes for about a decade. After watching people at bridal fairs sneak back to her booth again and again to swipe another cupcake, Rossi decided to plunge into the cupcake-only market.
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