I'm quoted in this article "Let Them Eat Cupcakes!" in the The Observer (Yeshiva University's newspaper - you may have to register to view it) about the popularity of cupcakes:
But is the gourmet cupcake the next Krispy Kreme donut? The trans fat-laden mega-trend went stale quickly, leaving only cellulite and sticky fingers. This short lifespan was due to brand mismanagement, aggressive overexpansion and the then-trend diet, carb-hating Atkin's.
Rachel Kramer Bussel, one of the three cupcakes queens and uber-bloggers behind the trend, cupcakestakethecake.blogspot.com told The Observer that the cakes are here to stay. "Cupcakes just sell themselves...because the trend is always evolving," said Bussel. "There is plenty of room for innovation." Innovative is certainly one word that can be used to describe the cakes she has tasted, which include nacho-flavored, lemon artichoke, pulled pork and cookie cupcakes with holes for milk.
However, Rachel is apparently not the only one who loves cupcakes. The tiny treats became even hotter even hotter once the recession hit. Gourmet pastries are an affordable luxury that many consumers turn to once they cannot afford to splurge on larger luxury items.
But is the gourmet cupcake the next Krispy Kreme donut? The trans fat-laden mega-trend went stale quickly, leaving only cellulite and sticky fingers. This short lifespan was due to brand mismanagement, aggressive overexpansion and the then-trend diet, carb-hating Atkin's.
Rachel Kramer Bussel, one of the three cupcakes queens and uber-bloggers behind the trend, cupcakestakethecake.blogspot.com told The Observer that the cakes are here to stay. "Cupcakes just sell themselves...because the trend is always evolving," said Bussel. "There is plenty of room for innovation." Innovative is certainly one word that can be used to describe the cakes she has tasted, which include nacho-flavored, lemon artichoke, pulled pork and cookie cupcakes with holes for milk.
However, Rachel is apparently not the only one who loves cupcakes. The tiny treats became even hotter even hotter once the recession hit. Gourmet pastries are an affordable luxury that many consumers turn to once they cannot afford to splurge on larger luxury items.
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