Breaking news - the long, long-awaited Magnolia Bakery outpost at Grand Central Station, taking over where the Little Pie Company used to be, is (reportedly) now open. I'm in Portland but will make sure we investigate ASAP.
From DNA Info:
Magnolia Bakery is betting New Yorkers will want a cupcake for their commute.
The bakery, made famous by the show "Sex and the City," set up shop at Grand Central Terminal on Monday.
The eatery in Grand Central's lower dining concourse will offer all the same goodies as its free standing stores in the Upper West Side, Rockefeller Center and Greenwich Village.
In order to speed things along, the bakery will accept pre-orders of its famous sweets for commuters on the go.
The Manhattan-based bakery recently went international, opening a store in Dubai. A Los Angeles location is expected to open this spring.
From the press release, dated today:
Opening today in Grand Central Terminal's lower level dining concourse, the Grand Central Magnolia Bakery location will offer the full range of goods baked fresh on-premises and an extensive beverage service, including freshly ground Magnolia Blend coffees. In addition to freshly-baked breakfast items such as raspberry crumb muffins, as an added commuter-convenience patrons will be able to place orders in advance for easy pick up along their travels.
From The Telegraph with a kindof snotty title, "Cupcakes are latest get rich quick scheme" (and if anyone there is reading, we'd LOVE our URL to get fixed - its' cupcakestakethecake.blogspot.com not cupcakestakethecake.com):
Cupcakes even have their own reality television show, "Cupcake Wars," in which bakers pit cupcake versus cupcake to win a prize.
The cupcake craze is sweeping Europe, especially in France, where the little sweets are snapping at the heels of the traditional macaroon, and is spreading into the Middle East.
Magnolia Bakery, a pioneer of the trend whose shop in Manhattan's Greenwich Village is known for its long queues, now has four stores, including one in Dubai.
The bakery has even inspired career switches. Fadi Jaber, a Saudi of Palestinian origin, gave up a career at Unilever to open Sugar Daddy, a chain of cupcake stores in the Middle East, after tasting one at Magnolia's.
Rachel Thebault resigned from an investment bank to follow her culinary dream and opened in 2007 Tribeca Treats, a bakery that makes a dazzling variety of cupcakes as customers watch.
But competition has become fierce, she said, and so her shop branched out into selling gifts and other types of cakes and cookies.
Kim, a medical worker in Washington who did not want to give her last name, began selling cupcakes a year ago "to make a little extra money to pay my three kids' college tuition".
"People have been crazy about the cupcakes," said Kim, who is doing the business on the side and for now does not dare resign from her regular job
But for Kim, who earns a hefty profit of 1.75 dollars on each cupcake sold at 2.50 dollars, competition is not a problem.
photo by me of Magnolia Bakery cupcakes from their Rockefeller Center store
From DNA Info:
Magnolia Bakery is betting New Yorkers will want a cupcake for their commute.
The bakery, made famous by the show "Sex and the City," set up shop at Grand Central Terminal on Monday.
The eatery in Grand Central's lower dining concourse will offer all the same goodies as its free standing stores in the Upper West Side, Rockefeller Center and Greenwich Village.
In order to speed things along, the bakery will accept pre-orders of its famous sweets for commuters on the go.
The Manhattan-based bakery recently went international, opening a store in Dubai. A Los Angeles location is expected to open this spring.
From the press release, dated today:
Opening today in Grand Central Terminal's lower level dining concourse, the Grand Central Magnolia Bakery location will offer the full range of goods baked fresh on-premises and an extensive beverage service, including freshly ground Magnolia Blend coffees. In addition to freshly-baked breakfast items such as raspberry crumb muffins, as an added commuter-convenience patrons will be able to place orders in advance for easy pick up along their travels.
From The Telegraph with a kindof snotty title, "Cupcakes are latest get rich quick scheme" (and if anyone there is reading, we'd LOVE our URL to get fixed - its' cupcakestakethecake.blogspot.com not cupcakestakethecake.com):
Cupcakes even have their own reality television show, "Cupcake Wars," in which bakers pit cupcake versus cupcake to win a prize.
The cupcake craze is sweeping Europe, especially in France, where the little sweets are snapping at the heels of the traditional macaroon, and is spreading into the Middle East.
Magnolia Bakery, a pioneer of the trend whose shop in Manhattan's Greenwich Village is known for its long queues, now has four stores, including one in Dubai.
The bakery has even inspired career switches. Fadi Jaber, a Saudi of Palestinian origin, gave up a career at Unilever to open Sugar Daddy, a chain of cupcake stores in the Middle East, after tasting one at Magnolia's.
Rachel Thebault resigned from an investment bank to follow her culinary dream and opened in 2007 Tribeca Treats, a bakery that makes a dazzling variety of cupcakes as customers watch.
But competition has become fierce, she said, and so her shop branched out into selling gifts and other types of cakes and cookies.
Kim, a medical worker in Washington who did not want to give her last name, began selling cupcakes a year ago "to make a little extra money to pay my three kids' college tuition".
"People have been crazy about the cupcakes," said Kim, who is doing the business on the side and for now does not dare resign from her regular job
But for Kim, who earns a hefty profit of 1.75 dollars on each cupcake sold at 2.50 dollars, competition is not a problem.
photo by me of Magnolia Bakery cupcakes from their Rockefeller Center store
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