Tammy Tibbetts wrote this timely article on The Huffington Post about how cupcakes are great for fundraising.
Of course, calling cupcakes agents of change isn't meant to sugarcoat the harsh realities of our world. I know that 562,340 Americans are expected to die of cancer this year, more than 132 million children in the world are classified as orphans, and around 33.4 million people live with HIV/AIDS. Surely cupcakes are no substitute for lobbying government officials, traveling abroad to help suffering people, securing valuable grants, or discovering new life-saving drugs. But my nonprofit leadership style is focused on marketing good causes to mainstream audiences, and my fundraising model is to collect small contributions from large groups of people. Cupcakes, I've noticed, do the trick every time.We here have witnessed the great support for Haiti fundraisers with cupcakes, Breast Cancer awareness and other charities. Tammy gets a quote from our friend Tina Wyman from CancerCare.org The past two years, Cupcakes Take The Cake has hosted bake sales in the fall for the Cupcakes For A Cause project and the response was great.
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