From Richmond BizSense:
“The producer was adamant that we use the video to highlight who the chef and assistant [Matt Fraker and Tricia Argoe] are as people. She wanted a glimpse into them, their lives outside of cupcake baking and what kind of charisma they have been working together.” Ferrell said they were less interested in the actual process of baking their cupcakes for this segment. Fraker and Ferrell contacted local video production company Mediapond to put together the video on short notice and sent it to the network.
“Now that we’ve sent them the video, it moves to the next level of producers. We get the sense that they’re casting for multiple episodes.” Ferrell said Frostings will be notified by the end of March if they’ve made the cut to be featured in an episode of Cupcake Wars.
The premise of the show: Four cupcake bakers, each of whom gets to bring an assistant, are put through a series of challenges. In each round, they are given an assortment of secret ingredients and a time limit to bake their creations. There is a panel of judges who evaluate each contestant on creativity, taste and presentation. After each round, someone is voted off. The winner of the show gets $10,000, and their cupcakes are featured at a culinary event.
“It’d be unreal to have a chance to compete on Cupcake Wars,” Ferrell added. “We’re very proud of our cupcakes and we know we can go toe-to-toe with any other cupcake bakery in the country.”
“The producer was adamant that we use the video to highlight who the chef and assistant [Matt Fraker and Tricia Argoe] are as people. She wanted a glimpse into them, their lives outside of cupcake baking and what kind of charisma they have been working together.” Ferrell said they were less interested in the actual process of baking their cupcakes for this segment. Fraker and Ferrell contacted local video production company Mediapond to put together the video on short notice and sent it to the network.
“Now that we’ve sent them the video, it moves to the next level of producers. We get the sense that they’re casting for multiple episodes.” Ferrell said Frostings will be notified by the end of March if they’ve made the cut to be featured in an episode of Cupcake Wars.
The premise of the show: Four cupcake bakers, each of whom gets to bring an assistant, are put through a series of challenges. In each round, they are given an assortment of secret ingredients and a time limit to bake their creations. There is a panel of judges who evaluate each contestant on creativity, taste and presentation. After each round, someone is voted off. The winner of the show gets $10,000, and their cupcakes are featured at a culinary event.
“It’d be unreal to have a chance to compete on Cupcake Wars,” Ferrell added. “We’re very proud of our cupcakes and we know we can go toe-to-toe with any other cupcake bakery in the country.”
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