CupcakesTaketheCake

Wednesday, July 21, 2010

How to write a bakery business plan at Inc.

Inc. magazine has an interesting story up about how to write a bakery business plan, which mentions us and a thread here delving into one bakery's business plan. Often, bakery owners tell me that lenders were reluctant to give them credit and only later saw how successful they were. Here's a snippet from the piece, featuring Erin McKenna of BabyCakesNYC (and LA).

The much-hyped "Sex and the City" movie sequel helped to put cupcakes in the news again. Hello Cupcake in Washington, D.C., even had a cupcake/movie tie-in with specialty treats inspired by each character.

The popularity of cupcakes is good news for owners like McKenna, who opened her second vegan bakery, BabyCakes LA, in January. But even good news has its limits, she said.

"I don't think cupcakes are the problem. The press swooning over them so much that people want to by nature reject them is the problem," McKenna says. "If someone's going to open up a cupcake bakery, I don't think they should play up the adorability of it. Just have more a focus on the food."

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