From The Boston Globe:
There will be no shortage of cupcakes on demand this summer when The Cupcakory and Kickass Cupcakes A-Go-Go Mobile hit the streets. “I’ll be baking fresh homemade cupcakes in the morning and loading up the truck,’’ says Diane DeMarco, whose itinerant Cupcakory sweetens the urban jungle in mid-July.
Made with eggs, buttermilk, and fruit from New England farms, The Cupcakory’s cream and green Dodge Aeromate will be zipping through Boston, Brookline, Canton, Milton, and Dedham with a string of ginger and red velvet cupcakes in its wake.
Kickass Cupcakes, of Somerville and Wellesley, plans to put the pedal to the metal by summer’s end.
I think this is especially interesting because obviously cupcake trucks are launching where that's their only business, and then places like Sprinkles, Kara's Cupcakes and Kickass Cupcakes, among others, are branching out from their storefront cupcake bakeries to launch cupcake trucks (and of course some like CupcakeStop in New York are going in the other direction and adding to their trucks with plans for storefronts - CupcakeStop cupcakes are sold at Limelight Marketplace in New York).
There will be no shortage of cupcakes on demand this summer when The Cupcakory and Kickass Cupcakes A-Go-Go Mobile hit the streets. “I’ll be baking fresh homemade cupcakes in the morning and loading up the truck,’’ says Diane DeMarco, whose itinerant Cupcakory sweetens the urban jungle in mid-July.
Made with eggs, buttermilk, and fruit from New England farms, The Cupcakory’s cream and green Dodge Aeromate will be zipping through Boston, Brookline, Canton, Milton, and Dedham with a string of ginger and red velvet cupcakes in its wake.
Kickass Cupcakes, of Somerville and Wellesley, plans to put the pedal to the metal by summer’s end.
I think this is especially interesting because obviously cupcake trucks are launching where that's their only business, and then places like Sprinkles, Kara's Cupcakes and Kickass Cupcakes, among others, are branching out from their storefront cupcake bakeries to launch cupcake trucks (and of course some like CupcakeStop in New York are going in the other direction and adding to their trucks with plans for storefronts - CupcakeStop cupcakes are sold at Limelight Marketplace in New York).
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