From UTalkMarketing, some cool news about one of our local New York City favorites, Butter Lane:
Saatchi & Saatchi London has launched its first campaign for Lurpak since landing the global account for the premium butter and blends brand earlier this year. The account covers all markets across the world except the UK.
The campaign, which is initially being rolled out across the Middle East and Europe, broke with a 30 second TV ad, followed up by a 60 second TV ad.
The TV spots are part of a documentary film made by Saatchi & Saatchi, featuring Pam Nelson, co-owner of the New York bakery ‘Butter Lane’, telling the story of how Lurpak butter helps the cupcakes she makes “the best on the planet”.
Shot inside the bakery in the east Village, Pam Nelson talks about how she quit Wall Street to make cupcakes and enticingly shows and describes quality ingredients being put together to create a little piece of heaven, exemplifying the quality of the Lurpak brand.
It is the first in a series of films that will be created from around the world focusing on people who are passionate about the food they create (where butter is an essential ingredient in their famed product) and have an interesting story to tell.
Saatchi & Saatchi London has launched its first campaign for Lurpak since landing the global account for the premium butter and blends brand earlier this year. The account covers all markets across the world except the UK.
The campaign, which is initially being rolled out across the Middle East and Europe, broke with a 30 second TV ad, followed up by a 60 second TV ad.
The TV spots are part of a documentary film made by Saatchi & Saatchi, featuring Pam Nelson, co-owner of the New York bakery ‘Butter Lane’, telling the story of how Lurpak butter helps the cupcakes she makes “the best on the planet”.
Shot inside the bakery in the east Village, Pam Nelson talks about how she quit Wall Street to make cupcakes and enticingly shows and describes quality ingredients being put together to create a little piece of heaven, exemplifying the quality of the Lurpak brand.
It is the first in a series of films that will be created from around the world focusing on people who are passionate about the food they create (where butter is an essential ingredient in their famed product) and have an interesting story to tell.
Comments