Yes, Slate continues its boring old hatred of cupcakes, with Troy Patterson this time weighing in on how cupcakes are invading our TV screens. "The cupcake has become a yipping lap dog among baked goods."
You know what I never understand about cupcake haters? Is anyone standing there and shoving a cupcake down your throat? I think not. Yes, cupcake bakeries exist - as do cupcake TV shows.
The bakery/bar you disparage, Sweet Revenge, well, something tells me owner Marlo Scott, now featured in a national TV ad (see below), is getting the last laugh. I won't dignify Patterson's rant with a full response because we have thousands of readers who actually enjoy cupcakes and want to celebrate them. It's funny because while he goes out of his way to say "the cupcake crash is taking its sweet time" (oh if only he'd applied the research he did and realized cupcakes ARE HERE TO STAY!), the irony is that all articles like that do is bolster the good news for cupcake entrepreneurs.
For a real business analysis of the modern cupcake bakery and its many nuances, including cupcake trucks, please ignore Slate and check out The Onion AV Club's Marah Eakin, who gives the growing Chicago cupcake market its due in "Reign of Frosting: Why the cupcake bubble isn't bursting any time soon:"
On opening day at Sprinkles, the line was 90 percent women. Whether it’s suburban moms and daughters taking a respite from shopping in the city or college-aged ladies in clusters, it’s anyone’s guess why cupcakes appeal so specifically to women—and don’t say Carrie Bradshaw, please. Still, it’s these Naperville or Northbrook boomers and their kids who are keeping the trend alive. Jaded twentysomethings were over this sugary rodeo in the mid-2000s along with headbands and neon, but hit up an all-ages Girl Talk show, and it’s full of glo-leggings and hippie hair. Same thing goes for sweets. That thirst for the new might take a while to get to the ’burbs, but when it hits, it’s big. These little cupcake joints are novel and they’re adorable. It’s why Heavenly Cupcakes is thriving in suburban Elmhurst. Heck, lite-rock sweethearts Plain White T’s even showed up for the opening. That’s just precious.
From Portfolio, which we're glad to see championing small business and the wisdom those who are forging ahead in the cupcake world have:
For Marlo Scott, being laid off from her job as director of custom projects at Time Inc., was a blessing in disguise. “I knew that this way my opportunity to finally become my own boss. I was out of excuses,” she says.
Now, two years after opening her specialty-food business, Scott is appearing in JPMorgan Chase's new ad campaign for its Ink card, the company's small-business credit offering. The campaign, which launched July 5, features real small-business clients who say they have used the credit card to finance their companies.
You know what I never understand about cupcake haters? Is anyone standing there and shoving a cupcake down your throat? I think not. Yes, cupcake bakeries exist - as do cupcake TV shows.
The bakery/bar you disparage, Sweet Revenge, well, something tells me owner Marlo Scott, now featured in a national TV ad (see below), is getting the last laugh. I won't dignify Patterson's rant with a full response because we have thousands of readers who actually enjoy cupcakes and want to celebrate them. It's funny because while he goes out of his way to say "the cupcake crash is taking its sweet time" (oh if only he'd applied the research he did and realized cupcakes ARE HERE TO STAY!), the irony is that all articles like that do is bolster the good news for cupcake entrepreneurs.
For a real business analysis of the modern cupcake bakery and its many nuances, including cupcake trucks, please ignore Slate and check out The Onion AV Club's Marah Eakin, who gives the growing Chicago cupcake market its due in "Reign of Frosting: Why the cupcake bubble isn't bursting any time soon:"
On opening day at Sprinkles, the line was 90 percent women. Whether it’s suburban moms and daughters taking a respite from shopping in the city or college-aged ladies in clusters, it’s anyone’s guess why cupcakes appeal so specifically to women—and don’t say Carrie Bradshaw, please. Still, it’s these Naperville or Northbrook boomers and their kids who are keeping the trend alive. Jaded twentysomethings were over this sugary rodeo in the mid-2000s along with headbands and neon, but hit up an all-ages Girl Talk show, and it’s full of glo-leggings and hippie hair. Same thing goes for sweets. That thirst for the new might take a while to get to the ’burbs, but when it hits, it’s big. These little cupcake joints are novel and they’re adorable. It’s why Heavenly Cupcakes is thriving in suburban Elmhurst. Heck, lite-rock sweethearts Plain White T’s even showed up for the opening. That’s just precious.
From Portfolio, which we're glad to see championing small business and the wisdom those who are forging ahead in the cupcake world have:
For Marlo Scott, being laid off from her job as director of custom projects at Time Inc., was a blessing in disguise. “I knew that this way my opportunity to finally become my own boss. I was out of excuses,” she says.
Now, two years after opening her specialty-food business, Scott is appearing in JPMorgan Chase's new ad campaign for its Ink card, the company's small-business credit offering. The campaign, which launched July 5, features real small-business clients who say they have used the credit card to finance their companies.
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