Illeana Douglas launched the cupcake craze from Frederic Guarino on Vimeo.
My friend Frederic Guarino was recently in Los Angeles for the Future of Film Summit and he met actress Illeana Douglas. She used cupcakes for her wedding in 1997, and claims to have started the "cupcake craze". Since Magnolia Bakery only opened the year before in 1996, I think Ileana was definitely on the bleeding edge of the cupcake revival. She's a cupcake thought leader! In case you have not seen the film, Grace Of My Heart, put it in your Netflix queue now. Ileana was great in the movie.