Is Crumbs "The Starbucks of Cupcakes?" And 1,000 free cupcakes in Newark on Friday, plus brownie heart cupcake

That's what Laura Kosisto at The New York Observer calls them:

The store, which also sells coffee and other baked goods, is looking for new locations on Madison Avenue on the Upper East Side; in Chelsea around 21st Street and Sixth Avenue; in the West Village; and around Lincoln Center. A Times Square store is already in the oven.

Crumbs also plans to spread more to the outer boroughs, including Park Slope and Forest Hill in Queens. The store is looking for spaces between 1,000 and 1,500 square feet that have good foot traffic. Crumbs, founded in 2003, also recently announced it will go public through a $66 million merger with an investment company. As the country's largest cupcake chain, it currently operates 16 stores in New York City alone.


Visit Crumbs.com for the latest news and info about all their nationwide locations.

From their Facebook page - this cupcake will be for sale on Monday:


Check out our new 'Ooh La La' Colossal cupcake. It's just one of the many sweet selections we have this Valentine's Day. It's chocolate cake filled & frosted with pink vanilla cream cheese frosting, complimented with heart shaped brownies on top.

And this news of 1,000 free cupcakes this Friday, January 28th, starting at 6 a.m., at their Newark, New Jersey store grand opening:

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