Red Velvet Cupcake Poll: How Do You Make 'Em Red?

Bakers! We're are curious to know as many people will be baking for Valentine's Day--How do you make your red velvet cupcakes "red"?

UPDATE: Poll is closed but feel free to leave comments below.

RED VELVET RESULTS:

• 6% use beet juice for their cupcakes
• 20% use natural food coloring  [BTW, @empiricalbaker tweeted that natural dyes may not always be vegetarian]
• 70% use artificial food coloring 
• 4% said other. Funniest response: "the blood of baby unicorns"

Thanks so much for responding!