This was in the The New York Times a week ago, but I just saw it today, courtesy of my great-aunt Carole! Thank you!
Blogs that cover niche topics usually appeal to niche audiences. In this city, where there are more bloggers per square mile than perhaps anywhere else in the world, highly specialized blogs create zealously exclusive communities around topics as diverse as cupcakes (Cupcakes Take the Cake) and fixed-gear bicycle freestyling (Prolly Is Not Probably).
Blogs that cover niche topics usually appeal to niche audiences. In this city, where there are more bloggers per square mile than perhaps anywhere else in the world, highly specialized blogs create zealously exclusive communities around topics as diverse as cupcakes (Cupcakes Take the Cake) and fixed-gear bicycle freestyling (Prolly Is Not Probably).
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